Philp Industries Weekly Summary August 13th - August 19th Cycle Force Group (CA) Prepared on August 25th 2017 Private and Confidential | Philp Industries

A Data-Driven Approach AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Philp Industries

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Philp Industries

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Philp Industries

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Philp Industries

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Philp Industries

Chargebacks Non-Compliant Barcode Private and Confidential | Philp Industries

Category Activity Category Shipped COGS August 13th - August 19th Change over last week 9000 Cycling - 9080 Trailers $1,444.10 $1,370.03 9000 Cycling - 9312 Balance Bikes $764.49 $264.14 9000 Cycling - 9040 Road Bikes $698.82 $412.13 9000 Cycling - 9050 Mountain Bikes $510.78 9000 Cycling - 9060 Folding Bikes $485.92 $119.24 9000 Cycling - 9020 Cruiser Bikes $318.57 $183.86 UNKNOWN - 9154 Bike Baskets $274.70 $-514.22 9000 Cycling - 9103 Bike Cleaners and Lubes $271.02 $-39.99 9000 Cycling - 9110 Helmets $206.31 $160.91 9000 Cycling - 9100 Accessories $176.06 $101.75 UNKNOWN - 9111 Pedals $155.17 $0.00 9000 Cycling - 9070 Other Bikes $134.96 9000 Cycling - 9107 Tires $113.78 $5.70 9000 Cycling - 9109 Fenders $96.50 $87.23 9500 Street- Surf -amp- Snow - 9760 BMX - Bikes $63.09 $-16.98 Private and Confidential | Philp Industries

Brand Activity Brand Shipped COGS August 13th - August 19th Change over last week Trail-Gator (TRAUP) $829.48 $740.24 Hollandia (HOLMU) $698.82 $412.13 Mantis (MANTV) $683.97 $237.22 Cycle Force (CYCM3) $662.26 $656.93 Mercedes Benz (MERZC) $605.18 Kawasaki (KAWA6) $510.78 $437.89 CFG (CFGA2) $318.57 $183.86 Armor All (ARMQP) $271.02 $-39.99 Overade (OVEVZ) $206.31 Nantucket Bicycle Basket (NANT2) $198.78 $-534.03 EXUS4 $155.17 $-34.12 M-Wave (MWAV2) $139.90 $44.45 Ventura (VENUP) $135.37 $-47.91 Quadrabyke (QUAET) $96.57 Mighty (MIGI8) $96.50 $87.41 Private and Confidential | Philp Industries

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Trail-Gator Trailgator Bicycle Tow Bar (B06Y65D18C) $781.84 $707.77 Mercedes Benz GLK 3 Powered Ride Car, 12V (B06XNRR53T) $605.18 Armor All Bike Care Products (B06XY6BH1V) $271.02 $-39.99 Cycle Force Women's Vintage Cruiser, 26x15.5 inch/One Size (B0725286SF) $115.73 Kenda Kozmik Lite II Tire (B01MXJ9831) $72.84 Mantis Flipside 16 Kids Bicycle (B074KRWZY9) $63.09 Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B073R1MC2C) $43.54 Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00H2AJZTI) $40.94 $-67.14 Nantucket Bicycle Basket Surfside Children's Mesh Basket (B00YGHFTCM) $25.81 $-12.74 Ventura Double-Leg Side Kickstand (B074HPXXV8) $18.88 Individual Products Product COGS Change Out of Stock Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / 640020) $708.10 0.66 % Cycle Force C12 Single Child 2-In-1 Bicycle Trailer -amp- Jogger (B07194MHQF / CF-BT514) $662.26 65.19 % Kawasaki Sumo Fat Tire Bike, 26 x 4 inch Wheels, 18.5 inch Frame, Unisex (B00LUFF6PI / KA2606-1-MT) $510.78 0.00 % Hollandia Holiday F1 Cruiser Bike, 26 inch Wheels, 11 inch Frame, Women's B... (B004XSDAKW / HOLL-2) $415.59 3.25 % Mantis Tri-Rad 24 Burgundy Adult Folding Tricycle (B06XJ43HZV / MA01A-16) $373.40 $6.72 Mercedes-Benz GLK 300 Electric Ride-on Car, Black (B017YPAXG4 / MB002) $302.59 77.08 % Mercedes-Benz GLK 300 Electric Ride-on Car, White (B017YPAX32 / MB001) 64.66 % Hollandia M1 Land Cruiser Bike, 26 inch Wheels, 18 inch Frame, Men's Bike, ... (B004XYZWLG / HOLL-3) $283.23 $-3.46 27.03 % Armor All Bike All-Purpose Lubricant (B00YC5B9BI / AA05) $222.54 $10.62 10.72 % CFG Women's Tough Cruiser, 26-quot-, Pink (B06ZZBGRVX / BKW-9912A) $202.84 39.09 % Private and Confidential | Philp Industries

Increasing Products Increasing Parent Products Shipped COGS Change over last week Trail-Gator Trailgator Bicycle Tow Bar (B06Y65D18C) $781.84 $707.77 Mercedes Benz GLK 3 Powered Ride Car, 12V (B06XNRR53T) $605.18 Cycle Force Women's Vintage Cruiser, 26x15.5 inch/One Size (B0725286SF) $115.73 Kenda Kozmik Lite II Tire (B01MXJ9831) $72.84 Mantis Flipside 16 Kids Bicycle (B074KRWZY9) $63.09 Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B073R1MC2C) $43.54 Ventura Double-Leg Side Kickstand (B074HPXXV8) $18.88 Ventura South Shore Plastic Bicycle Basket (B01N3JQWWL) $11.78 Ventura Classic Eco Floor Pump (B01M5LF6NM) $11.69 Ventura Kid's Horn (B072KZYQ3V) $11.16 Increasing Individual Products Product COGS Change Out of Stock Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / 640020) $708.10 0.66 % Cycle Force C12 Single Child 2-In-1 Bicycle Trailer -amp- Jogger (B07194MHQF / CF-BT514) $662.26 65.19 % Kawasaki Sumo Fat Tire Bike, 26 x 4 inch Wheels, 18.5 inch Frame, Unisex (B00LUFF6PI / KA2606-1-MT) $510.78 0.00 % Hollandia Holiday F1 Cruiser Bike, 26 inch Wheels, 11 inch Frame, Women's B... (B004XSDAKW / HOLL-2) $415.59 3.25 % Mercedes-Benz GLK 300 Electric Ride-on Car, White (B017YPAX32 / MB001) $302.59 64.66 % Mercedes-Benz GLK 300 Electric Ride-on Car, Black (B017YPAXG4 / MB002) 77.08 % CFG Women's Tough Cruiser, 26-quot-, Pink (B06ZZBGRVX / BKW-9912A) $202.84 39.09 % Mantis X20 Drift Tricycle, 20 inch front wheel, drift rear Wheels, for Boys... (B00MFTCQSS / MA2006-1-JV) $134.96 CFG Women's Vintage Cruiser, 26-quot-, Red (B071CK3F5N / BKW-9902A) $115.73 Mantis Flex Folding Bike, 16 inch Wheels, 11 inch Frame, Unisex, White (B00DG4HF8W / 67420) $112.52 71.85 % Private and Confidential | Philp Industries

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week Cycle Force Women's Stylish Cruiser, 26 x 15.5 inch/One Size (B072HF2TFR) $0.00 $-134.71 Vuelta ZeroLite Track Comp 700C Wheel Set (B00H2AIL20) $-105.11 Nantucket Bicycle Basket Expandable Rear Pet Carrier (B00YGHFFJY) $-93.57 Nantucket Bicycle Basket Lightship, Child Classic/Tapered (B00YGHFN1O) $-82.44 Mantis Flipside 20 Kids Bicycle (B074K33H6S) $-80.07 Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00H2AJZTI) $40.94 $-67.14 Nantucket Bike Basket Co Gull Collection (Child-Size Oval/ 10.5 x 8 x 7.5) (B0068LVAZ4) $-55.98 Armor All Bike Care Products (B06XY6BH1V) $271.02 $-39.99 Wald 135 Deep Sized Grocery Front Handlebar Bike Basket (B06WD4PTGY) $-38.31 Exustar E-SB740 BMX Shoe (B00ZRTEUAU) $-34.12 Decreasing Individual Products Product COGS Change Out of Stock ByK E-350 Kid's Bike, 18 inch Wheels, 8.5 inch Frame Girls Bike, Purple (B00Y0PNVCU / BY1801-1-JV) $0.00 $-213.46 52.08 % Nantucket Bike Basket Co Lightship Collection Oval/Dark Stain Bicycle Baske... (B0048LP6GA / C/002/A) $34.69 $-208.14 0.00 % CFG Women's Stylish Cruiser, 26-quot-, White (B06ZZM1YVX / BKW-9906B) $-134.71 66.76 % Vuelta ZeroLite Track Comp 700C Wheel Set (White) (B008B2H4KI / 811260563) $-105.11 Vuelta ZeroLite Track Comp Polished 700C Wheel Set (B008B2HLS8 / 811260561) $-103.96 32.74 % Nantucket Bike Basket Co Expandable Rear Pet Carrier Basket, Pink/Black (B00BUIO4YY / D/001/P) $-93.57 80.07 % Nantucket Bike Basket Co Adult Classic Tuckernuck Collection Bicycle Basket (B004Y2LSAQ / B/003/A) $45.36 $-90.72 Anlen Moto Wooden Frame Balance/Running Kid's Bike,12 inch Wheels, for Boys... (B00YU2H5Z2 / 659971) $-86.02 Mantis Boy's 20-quot- Flipside BMX Bike (B018SPJ432 / MA2002-1-JV) $-80.07 13.74 % Kawasaki MX1 Running/Balance Bicycle, 12 Inch Wheels, Kid's Bike, Pink (B0195KFTMO / KA00A-12) $-72.89 Private and Confidential | Philp Industries

Appendix Private and Confidential | Philp Industries

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Philp Industries

Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com 206-300-2141 Sage King Vendor Support sage@philpindustries.com Private and Confidential | Philp Industries