Getting the Message Out: Marketing Research Sponsored by Value of Research Taskforce July 2016

SP&R Part II Allocation Program Size SP & R Part II # States Mega Programs $ 17-18 M/year 2 Large Programs $8-9 M/year 4 Medium-Large Programs 5 Medium Programs $3-4M /year 14 Small Programs <$2M/2M /year 24 6 States receive less than $1M/Year

SP&R Part II Allocation

Marketing by Program Size Ann Schotz New Hampshire Small Tyson Rupnow, LTRC Medium Rhonda Brooks, Washington State Medium Steve Bower Michigan Large Joe Horton California Mega Scale marketing efforts to fit your program

Current marketing products 28 responses

Planned marketing products 30 responses

Key audiences ranked from 1 to 6 (1 is most important) - 26 responses

Types of effectiveness monitoring used (check all that apply) - 18 responses