Empowering the Business of Medicine MSOC Health Empowering the Business of Medicine

Telemedicine – Common Beliefs, Myths, Comments, Feelings, Emotions, Concerns and Boogie Boos It’s EHR all over again…I’m being forced to do this. Nobody pays for this. MY patients only want to see me in the office. I’m not looking for ways to work more. It is sub-par medicine. I can’t document these visits effectively. I need to see the patient for the best diagnosis. It is a HIPAA violation/threat.

Telemedicine VS EHR

Electronic Health Record Physician Patient Government

Telemedicine Physician Patient Market

So…where’s the money?

Consider this first…your practice is a business.

Managing Profit Revenue Side Expense Side Commonly being covered by Employers Insurers beginning to recognize coverage as well High Deductible plans…think volume over price Lower labor costs Maximize use of resources Lower potential opportunity costs associated with no shows http://www.medpagetoday.com/PracticeManagement/InformationTechnology/55496

Marketing Concepts Complementary Service – Enhancing what the practice has to offer Market Threat: Retail Clinics continued expansion and/use of Telemedicine Not consumer…CUSTOMER Market Threat: One of the many ways retail health clinics are gaining marketshare is through telemedicine--and family physicians must adopt the technology in order to remain competitive, according to a speaker at the American Academy of Family Physicians' (AAFP) recent State Legislative Conference. Source: http://www.fiercepracticemanagement.com/story/slow-telehealth-adoption-hurts-family-physicians-ability-compete-retailers/2015-11-12?utm_medium=nl&utm_source=internal&mkt_tok=3RkMMJWWfF9wsRonvqjNc%2B%2FhmjTEU5z14ukqW6K%2FlMI%2F0ER3fOvrPUfGjI4ARMBhN6%2BTFAwTG5toziV8R7LMKM1ty9MQWxTk

Trends…Now and To Come Demographics are changing Technology is driving new expectations of convenience….yes, even in healthcare Facilitative Model of Care – Patient Engagement High Deductible Plans continue to mature Employers continue to drive value for dollars spent Bundled and Risk (merit) based models The demographics are shifting, and expectations are changing. In the vast majority of scenarios, technology provides the key for independent practices to keep pace. - See more at: http://www.physicianspractice.com/blog/four-ways-adapt-changing-patient-expectations#sthash.FnopNaYE.dpuf The main reasons for going to the retail clinic were more convenient hours (36 percent) and a lack of availability of office appointments (25 percent).To compete, independent practices will need to use all the medical software at their disposal to optimize work flows and make every patient’s interaction as convenient as possible. - See more at: http://www.physicianspractice.com/blog/four-ways-adapt-changing-patient-expectations#sthash.FnopNaYE.dpuf

Telemedicine… …a spectrum of opportunities

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