Skills for Growth KETAWU-Prospect Partnership 7 to 10 September 2010 Organising and Recruitment
The Link Recruitment and Organising are different activities but intrinsically linked. Success means embracing both of them simultaneously. Because both strengthen the Union …and you need one for the other! KETAWU-Prospect Partnership Skills for Growth Workshop 7 to 10 September 2010
Recruitment Grows the Union Strengthens the Union and its voice Makes the union more representative Why are non-members not members? …. Usually because they’ve never been asked! KETAWU-Prospect Partnership Skills for Growth Workshop 7 to 10 September 2010
4 Steps to Success Preparation Plan Action Follow-up Draw up your membership profile, map your area. Plan Identify non-members and your recruitment priorities. Action Approach and recruit non-members. Follow-up Keep members in touch with Ketawu. KETAWU-Prospect Partnership Skills for Growth Workshop 7 to 10 September 2010
Prepare Draw up a list of members, where they are as well as who they are. Draw up a list of non members, where they are as well as who they are. Membership Profile will give an indication of your recruitment priorities and help you to develop a strategy. KETAWU-Prospect Partnership Skills for Growth Workshop 7 to 10 September 2010
Plan You know where they are and you know who they are. Does this throw up any issues ie one area is a problem area? Prioritise. Use the plan as a working document. Record progress, note action taken, and record comments by non-members. KETAWU-Prospect Partnership Skills for Growth Workshop 7 to 10 September 2010
Action Make contact with non members …communicating Have they been approached to join? If yes, what are their objections…influencing Explain the benefits of membership …presenting KETAWU-Prospect Partnership Skills for Growth Workshop 7 to 10 September 2010
Follow Up Confirm that their membership has been progressed. Welcome them. Give them your contact details. Keep in touch with them. Communications. KETAWU-Prospect Partnership Skills for Growth Workshop 7 to 10 September 2010
What is Organising? Identifying issues that will activate members and engage potential members Involving members in decision-making Supporting local workplace reps Improving communication with members KETAWU-Prospect Partnership Skills for Growth Workshop 7 to 10 September 2010
Organisation Organisation and communication is key. Keeping members informed means: Visibility;Activity;a sense of Belonging Advertise your existence: Literature, posters, meetings KETAWU-Prospect Partnership Skills for Growth Workshop 7 to 10 September 2010
Conclusion Without members there is no union! Need to recruit - Critical Need to retain - Critical Need to organise - Critical Without members there is no union! Without the union there is no collective voice or strength. KETAWU-Prospect Partnership Skills for Growth Workshop 7 to 10 September 2010