DIESEL By Jarrod D. Greer.

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Presentation transcript:

DIESEL By Jarrod D. Greer

Background Info Founded by Renzo Rosso Brand “Diesel” began in 1978 Headquarters: Molvena, Italy In ’91 they embraced int. marketing

Product Lines D/Diesel DieselStyleLab Diesel Kids 55DSL

Company Achievements Present in over 80 countries & almost 50 company-owned stores 1996 – opened Flagship on NY’s Lexington Av. (London, S.F., Rome) Recent Single-brand stores include Copenhagen and Tokyo Many advertising/mktg. awards

Web Sites http://www.diesel.com/ http://www.diesel.com/successfullivingguides/