Let’s talk about how PR Practitioners should act in the workplace Ethics and the Office Let’s talk about how PR Practitioners should act in the workplace

MTSU Chapter Announcements October 17 Luncheon hosted by PRSA Nashville From 11:00-1:00 Email me if you would like to go Remind Text @4b44b7 to 81010 Committees Sign-up sheets in the front Dues MUST be paid by October 24

Let’s talk WORKSHOP Possible Dates: October 21 or 28, November 11 or 18 MTSU Library From 1 – 3:30/4 Topics will include: Resume and Cover Letter Writing What can you do with a PR Degree Creating a personal brand Keys to Networking Professionally

Our Next Meetings October 3, 2017 October 24, 2017 (DUES REQUIRED) Speaker: Unknown Possibility it will be cancelled October 24, 2017 (DUES REQUIRED) Speaker: Deborah Varallo, Varalllo PR Founder Topic: PR, Marketing and Advertising in the Real World November 14, 2017 Speaker: Amanda Murphy, CMT Topic: Entertainment PR

A Word from Dr. Park

the core values of PRSA members and of the public relations profession the foundation for the Member Code of Ethics set the industry standard for the professional practice of public relations guide our behaviors and decision-making processes vital to the integrity of the profession as a whole PRSA Code of Ethics

Advocacy We are responsible advocates for those we represent We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate How does this look in your life?

Honesty We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public How does this look in your life?

Expertise We acquire and responsibly use specialized knowledge and experience We advance the profession through continued professional development, research, and education We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences How does this look in your life?

Independence We provide objective counsel to those we represent We are accountable for our actions How does this look in your life?

Loyalty We are faithful to those we represent, while honoring our obligation to serve the public interest How does this look in your life?

Fairness We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public We respect all opinions and support the right of free expression How does this look in your life?

Code of Provisions of Conduct Making the Code of Ethics more relevant in the PR Practitioner’s life Code of Provisions of Conduct

Free Flow of Information The free flow of accurate and truthful information is in the best interest of the public and leads to informed decision making Examples of Improper Conduct Under this Provision: Knowing that your favorite candy is skittles, a fellow student brings you them and encourages you to write a story that reflects them in a good light while hiding elements of the truth.

Competition Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment Examples of Improper Conduct Under This Provision: The Marketing Club on campus begins telling its members to publicly disgrace PRSSA in hopes of gaining more members for their organization.

Disclosure of Information Open communication fosters informed decision making Examples of Improper Conduct Under this Provision: Lying by omission: A practitioner for a corporation knowingly fails to release financial information, giving a misleading impression of the corporation's performance. A member discovers inaccurate information disseminated via a Web site or media kit and does not correct the information.

Safe Guarding Confidences Client trust requires appropriate protection of confidential and private information. Examples of Improper Conduct Under This Provision: A PRSSA member discusses with a fellow member about their struggle in finding an internship and their disappointment in the President for not helping more. The fellow member then discloses this information to the President to try and get on their good side.

Conflicts of Interest Avoiding real, potential or perceived conflicts of interest builds the trust of clients, employers, and the publics Examples of Improper Conduct Under This Provision A MTSU PRSSA member becomes romantically involved with the VP of the Advertising club and decides to join that organization as well. When asked if PRSSA or the Advertising Club is better by the VP, the student isn’t sure how to answer.

Enhancing the Profession Public relations professionals work constantly to strengthen the public’s trust in the profession Examples of Improper Conduct Under This Provision: A PRSA member declares publicly that a product the client sells is safe, without disclosing evidence to the contrary. A member initially assigns some questionable client work to a non-member practitioner to avoid the ethical obligation of PRSA membership.

https://www.youtube.com/watch?v=JIpPCaOpDjY https://www.youtube.com/watch?v=9AzbTkZYDcE https://www.youtube.com/watch?v=26E0qIn72Gc https://www.youtube.com/watch?v=gO8N3L_aERg https://www.youtube.com/watch?v=PLp8pjqwlsc https://www.youtube.com/watch?v=imwXuPQuXQ0 https://www.youtube.com/watch?v=XvTvpg1I1JM https://www.youtube.com/watch?v=Yswex82H8Cc https://www.youtube.com/watch?v=gK0omJb6sa8