Nissan Student Brand Manager 2012 6/27/2018 1

Who am I? Name College City Achievements Hobbies Eligibility: 6/27/2018 Who am I? Name College City Achievements Hobbies Eligibility: All final Year Management Student from Institutes in India can only apply for this program. One Year Program Student cannot apply for this program. See the eligibility details / rules and regulations on the website. 6/27/2018 <college name>

6/27/2018 General Guideline: Each candidate is requested to register online at the following website : www.nsbm.in and submit their marketing presentation as per the brief given below: Format: Power point Presentation No. of Slides: Approximately 7- 8 slides File Size: Not more than 5MB Presentation Focus: Candidate has to make the presentation as follows: Present 04-innovative marketing ideas to increase the Nissan Brand awareness in India which in turns create a compelling need for one to be associated with the brand and enhances pride of ownership under the following car categories: Hatchback Sedan SUV MUV Sports Car Your ideas can be in any areas which could include but not limited to - Product / Branding / Communications / Pricing / Distribution (Dealership) / Sales & Service 6/27/2018 <college name>

6/27/2018 General Guideline: Evaluation Parameters: Each Idea / Presentation will be evaluated on the basis of following parameters: innovativeness of the idea Comprehensiveness of the thought process Consumer connect Relevance to the Automotive industry and to Nissan India is an absolute must Note : Evaluation does not provide weightage to more than 04 marketing ideas Registration Last date for submission :30th May 2012, Before 23:59 Hrs 6/27/2018 <college name>

Innovative Marketing Idea - 01 6/27/2018 Innovative Marketing Idea - 01 Concept 6/27/2018 <college name>

Innovative Marketing Idea - 02 6/27/2018 Innovative Marketing Idea - 02 Concept 6/27/2018 <college name>

Innovative Marketing Idea - 03 6/27/2018 Innovative Marketing Idea - 03 Concept 6/27/2018 <college name>

Innovative Marketing Idea - 04 6/27/2018 Innovative Marketing Idea - 04 Concept 6/27/2018 <college name>

I can be the NSBM 2012 because… 6/27/2018 I can be the NSBM 2012 because… Here you have to explain why you should be selected as an Nissan Student Brand Manager 2012. 6/27/2018 <college name>

6/27/2018 Do’s and Don’t Please be specific while writing your idea and always keep in mind the evaluation parameters. Multiple entries are allowed from one college. Try to be innovative while suggesting your ideas. One person can only submit one presentation. Don’t exceed the size i.e. 5MB (PDF / PPT both acceptable) Do not change the template of the presentation Delete the Guidelines slide while sending your entries. Flow of the presentation should be Slide1 : Introduction Slide 2: Innovative Marketing Idea - 1 Slide 3: Innovative Marketing Idea - 2 Slide 4: Innovative Marketing Idea - 3 Slide 5: Innovative Marketing Idea - 4 Slide 6 : I can be NSBM 2012 because…… 6/27/2018 <college name>

6/27/2018 Thank you for participation. In case of any query please feel to write us at Email : nsbm@hai.net.in Follow us on Facebook https://www.facebook.com/nissanstudentbrandmanager Twitter: https://twitter.com/#!/ 6/27/2018 <college name>