30 Days (and 30 Bike Parties) Has May

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Presentation transcript:

30 Days (and 30 Bike Parties) Has May Rebecca Serna Atlanta Bicycle Coalition 1

Bike Month: not just about work trips Make it a party! (or 30) Media attention: national tie-in Challenge: on heels of Earth Day Involve the whole community

- Bike Mentors - Commuter Convoys / Bike Trains - Bike in Breakfast / Energizer Rally - Company Commuter Challenge - Bike Commuting Incentives - Ride with the Mayor - Cycling classes - Bike There pledge - Proclamations

Bike to Work Week: Bike Trains Routes, times, contact info on website CDC most successful Annually → Quarterly

Bike to Work Week: Energizer Stations Partnerships: Transportation related orgs Bike-friendly businesses, e.g. Zipcar Bike shops and co-ops

BikeFest: bike and other organizations, vendors

- ABC Bike There / Bike to Work Week: avg 300 registrations - Clean Air Campaign Employer Services: leverage existing relationships, marketing, database (CommuteTrak) to increase - Month-long contest, incentives/prizes, teams 9

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