Digitized Strategic IPRM in the Era of Industry 4.0 Önder Özden Özden & Güçlü Legal Digitized Strategic IPRM in the Era of Industry 4.0

MAIN CHARACTERISTICS OF INDUSTRY 4.0 DIGITIZATION AND INTEGRATION OF VERTICAL-HORIZONTAL VALUE CHAIN NETWORKS DIGITIZATION OF PRODUCT AND SERVICE PORTFOLIO «BIG DATA AND POWERFUL ANALYTIC MEANS*» THROUGH-ENGINEERING ACROSS THE ENTIRE VALUE CHAIN NEW PRODUCTS AND PRODUCTION SYSTEMS DATA AND INFORMATION ARE AVAILABLE AT ALL STAGES OF PRODUCT’S LIFE CYCLE IMPACT OF EXPONENTIAL TECHNOLOGIES AS AN ACCELERANT INDIVIDUALISED SOLUTIONS FLEXIBILITY COST SAVINGS *CORRELATED WITH DIGITALIZED STRATEGIC IPRM

THREE ASPECTS OF DIGITIZATION THAT FORMS THE HEART OF INDUSTRY 4.0 THE FULL DIGITIZATION OF A COMPANY’S OPERATIONS, INTEGRATED VERTICALLY AND HORIZONTALLY THE REDESIGN OF PRODUCTS AND SERVICES TO BE EMBEDDED WITH CUSTOM-DESIGNED SOFTWARE CLOSER INTERACTION WITH CUSTOMERS, ENABLED BY THESE NEW PROCESSES, PRODUCTS, AND SERVICES

EFFECTS OF DIGITIZATION ON THE PRODUCTS AND DEVELOPMENT OF INTANGIBLE ASSETS MECHANICALLY PERFECT PRODUCT WILL NO LONGER BE ABLE TO COMPETE PRODUCTS WILL BE ENRICHED BY DIGITAL SOLUTIONS AND CONNECTIVITY DIFFERENTIATION OF PRODUCTS IS MOVING IN THE DIRECTION OF SOFTWARE SENSOR TECHNOLOGY CONNECTIVITY GENERATION OF DATA LEADS THE CORPORATES’ TO DEVELOP INTANGIBLE ASSETS MORE THAN EVER

MULTIPLE BENEFITS OF ADOPTING MAIN CHARACTERISTICS OF INDUSTRY 4.0 INCLUDING DIGITIZATION ENHANCED GLOBAL COMPETITIVENESS/ PRODUCTIVITY REVENUE GAINS FLEXIBILITY (i.e. BY ADDITIVE MANIFACTURING/3D PRINTING) COST SAVING SPEED QUALITY

IP RELAVANCE OF THESE ADVANTAGES STRONG & UNBENDABLE IPRs RESULTING FROM DISRUPTIVE NEW BUSINESS MODELS, INNOVATIONS AND EXPONENTIAL TECHNOLOGIES ADDRESSING PATENTABILITY ISSUES & UNCONVENTIONAL IPR OWNERSHIPS (BASED UPON INNOVATIONS CREATED BY ROBOTS?) HIGHER CHANCES OF COMMERCIABILITY (AS IS IN «DIGITAL CONTROL SYSTEMS» AND «STANDARD PATENTS»)

PRO-ACTIVE PATENT PORTFOLIO APPROACH Disruptives & Cross-Overs / Opportunities for Technology-Leadership “Our competitors had 50 years of experience. However, they continued developing the speed detector technology on the basis of radar and induction loops. We have quickly taken over the major share of this formerly saturated market by introducing and protecting our laser-based approach.“ Norbert Stein, Owner of Vitronic © Stellbrink IP | September 2017

Ranking in field - last 10 years © Stellbrink IP | September 2017

- THE ADHERENCE OF IP OWNERS TO DIGITIZED STRATEGIC IPRM SUBSTANTIATION OF THESE ADVANTAGES IS ONLY AND TRULY POSSIBLE IN THE ERA OF INDUSTRY 4.0 BY -DIGITIZATION - THE ADHERENCE OF IP OWNERS TO DIGITIZED STRATEGIC IPRM

SUBSTANTIATION OF DIGITIZED STRATEGIC IPRM DEVELOPING AN IP STRATEGY VIA DIGITAL MEANS (i.e. BIG DATA & POWERFUL ANALYTIC TOOLS) IN ALIGNMENT WITH CORPORATE STRATEGY INTEGRATION OF IP MANAGEMENT AND STRATEGIC PLANNING COMPREHENDING THE POSITION OF THE CORPORATE IN GLOBAL AND LOCAL IPR PERSPECTIVE IN THE RELATED TECHNICAL FIELDS ASSESSING HISTORIC TRENDS OF INNOVATIONS, POSITIONING OF COMPETITORS, UNDERSTANDING CORPORATE’S IPR MONETIZATION APPROACHES FORECASTING THE FUTURE SCOPE FOR THE CORPORATE IN THE GLOBAL IPR MARKET SPECIALLY RELATED TO INDUSTRY 4.0 RISK IDENTIFICATION IN THE PRESENT AND FUTURE PRODUCT DEVELOPMENT

SAMPLES OF DIGITAL MEANS UTILIZED THROUGH STRATEGIC IPRM BIG DATA ANALYTIC TOOLS DATA WAREHOUSING TECHNIQUES DATA STRUCTURING TECHNIQUES ENTITY RELATIONSHIP MAPPING Bu hizmetle ilgilenebilecek kişiler için bu toolların ne işe yaradığını kısaca açıkla

SAMPLES OF INDUSTRY 4.0 RELEVANT SECTIONS OF DIGITIZED STRATEGIC IPRM FUTURE TREND/SCOPE ANALYSIS STRATEGY FOR RISK IDENTIFICATION IN THE PRESENT AND FUTURE PRODUCT DEVELOPMENT Sözlü açıklama yapalım

WHY IS DIGITALISATION & USING PREVIOUS SAMPLES OF DIGITAL MEANS ARE INDISPENSABLE IN STRATEGIC IPRM THREE MATURITY LEVELS OF STRATEGIC IPRM R&D SUPPORT FUNCTION (TRADITIONAL COMPONENT AND PRODUCT COMPANIES) BUSINESS SUPPORT FUNCTION (MORE SERVICE-CENTRIC PRODUCT COMPANIES) STRATEGIC CORE WEAPON (ICT COMPANIES) ADAPTATION TO INDUSTRY 4.0 IS ONLY POSSIBLE WITH ASCENDING TO THE 3RD MATURITY LEVEL FORMING A CLEAR DIGITIZED IP STRATEGY ESTABLISHING PROCESSES THAT REGULARLY ENSURE VALUE OF THE PATENT PORTFOLIO (FILING MORE DIGITAL PATENTS) OBTAINING COMPETENCIES IN THE FIELDS OF LICENSING, ENFORCEMENT AND NEGOTIATIONS (COLLABORATION WITH ICT COMPANIES) THE

SO IT IS NOW THE TIME FOR YOU TO CHOOSE YOURS! ACHIEVING THIS WILL BE ESCALATED UPON THE BELIEVES OF GOVERNMENTS AND CORPORATES’ CHOOSING ONE OF THE BELOW PERSPECTIVES: MUST BE MAY BE TOO FUTURISTIC TO EFFECTUATE TOO HARD TO MAKE IT REAL SO IT IS NOW THE TIME FOR YOU TO CHOOSE YOURS!

THANKS FOR YOUR KIND ATTENTION