Website Development Plan for Carlsbad Village Auto Body

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Presentation transcript:

Website Development Plan for Carlsbad Village Auto Body Presented By: Shanna Geldern GBA 573 July 10, 2003

Problem Statement Carlsbad Village Auto Body’s competition is increasingly showing up online Customers are demanding more information about the company and its services

Business Objective To become more technologically advanced: Informational website Aesthetically captivating to viewers Simple to navigate Informative Reflective of business culture A good communication tool for current and prospective customers Easy to find through the most popular search engines Brings in additional business Internet connectivity

Project Scope The design, development and launch of an informational website Microsoft FrontPage Hosted by 3rd party company based on cost, reliability and support of FrontPage extensions Search engine optimization Email account activation for employees running off domain address Internet connection establishment Documentation: Website information (domain registration & hosting, search engine optimization, email accounts) Internet connectivity account Training for Company’s Management: Receiving, responding to, and managing online inquiries from prospects New email system Using new Internet connection Maintenance plan: Website functionality Content management Monthly usage reports Keyword/phrase updates with search engine optimization provider

Project Schedule

Task Outline

Project Budget

ROI

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