Managing IP: who are they and how do they assess us all FICPI Australia Annual Meeting, August 29th 2009 Managing IP: who are they and how do they assess us all

Example rankings: Chambers & Partners Australia – Intellectual Property  Band 1 Allens Arthur Robinson Band 2 Clayton Utz Gilbert + Tobin Freehills Mallesons Stephen Jaques Band 3 Baker & McKenzie Corrs Chambers Westgarth Blake Dawson Minter Ellison Band 4 Banki Haddock Fiora Griffith Hack Davies Collison Cave Spruson & Ferguson Lawyers

Example rankings: Legal500 Australia – Intellectual Property   Tier 1 Allens Arthur Robinson Gilbert + Tobin Blake Dawson Mallesons Stephen Jaques Tier 2 Baker & McKenzie Davies Collison Cave Clayton Utz Freehills Corrs Chambers Westgarth Minter Ellison Tier 3 Griffith Hack Phillips Ormonde & Fitzpatrick Middletons Piper Alderman Spruson & Ferguson Lawyers Tier 4 Banki Haddock Fiora F. B. Rice & Co. DLA Phillips Fox Hunt & Hunt Deacons TressCox Tier 5 Arnold Bloch Leibler Kelly & Co Gadens Lawyers Slaters Intellectual Property Lawyers

IP AUSTRALIA RANKINGS Firm ranking by patent applications 2007 1. Davies Collison Cave 2. Spruson & Ferguson 3. Griffith Hack 4. Phillips Ormonde Fitzpatrick 5. F B Rice & Co 6. Watermark 7. Shelston IP 8. Pizzeys 9. Freehills 10. Cullen & Co. Source: IPRIA Australian Patent applications scoreboard 2008

PCT FILING RANKINGS Firm ranking by PCT applications 2009 1. Griffith Hack 2. Davies Collison Cave 3. F B Rice & Co 4. Shelston IP 5. Phillips Ormonde Fitzpatrick 6. Spruson & Ferguson 7. Cullen & Co. 8. Fisher Adams Kelly 9. Freehills 10. Wray & Associates Source: WIPO

Varied results Surveys vary because methodologies vary: types of work included people included in the research questions asked statistics reviewed timescale covered background of the publication

Information sources Managing IP Survey: information sources a) Local firms b) Peer firms c) Clients

Managing IP 2009 Survey Patent results: Patent Prosecution Tier I Davies Collison Cave FB Rice Griffith Hack Phillips Ormonde Fitzpatrick Spruson & Ferguson Tier II Freehills Shelston IP Watermark Tier III Allens Arthur Robinson Cullen & Co Madderns Wray & Associates Tier IV Blake Dawson Callinans Fisher Adams Kelly Halford & Co Mallesons Stephen Jaques Pizzeys Patent Contentious Tier I Allens Arthur Robinson Tier II Davies Collison Cave Freehills Griffith Hack Mallesons Stephen Jaques Spruson & Ferguson Lawyers Tier III Baker & McKenzie Blake Dawson Clayton Utz Corrs Chambers Westgarth Gilbert + Tobin Minter Ellison Phillips Ormonde Fitzpatrick Shelston IP Tier IV Addisons Banki Haddock Fiora Deacons Maddocks

Managing IP 2009 Survey Trademark results: Trademark Prosecution Tier I Davies Collison Cave Griffith Hack Phillips Ormonde Fitzpatrick Spruson & Ferguson Tier II Allens Arthur Robinson Blake Dawson FB Rice Freehills Shelston IP Watermark Tier III Baker & McKenzie Corrs Chambers Westgarth Tier IV Clayton Utz Deacons Gilbert + Tobin Mallesons Stephen Jaques Middletons Minter Ellison Pizzeys Wray & Associates Tier V Banki Haddock Fiora Callinans Cullen & Co Fisher Adams Kelly Halford & Co Madderns Nicholas Weston

Managing IP 2009 Survey Trademark results cont: Trademark Contentious Tier I Allens Arthur Robinson Tier II Baker & McKenzie Blake Dawson Corrs Chambers Westgarth Davies Collison Cave Freehills Mallesons Stephen Jaques Spruson & Ferguson Lawyers Tier III Clayton Utz Gilbert + Tobin Griffith Hack Minter Ellison Phillips Ormonde Fitzpatrick Shelston IP Tier IV Addisons Banki Haddock Fiora Deacons Middletons Nicholas Weston

Managing IP 2009 Survey Copyright results: Copyright Tier I Allens Arthur Robinson Banki Haddock Fiora Gilbert + Tobin Mallesons Stephen Jaques Tier II Baker & McKenzie Clayton Utz Corrs Chambers Westgarth Griffith Hack Minter Ellison Phillips Ormonde Fitzpatrick Tier III Blake Dawson Deacons Freehills Holding Redlich Middletons Tier IV Anisimoff Davenport Norman Waterhouse

Managing IP survey questionnaire Part 1 – Firm overview No. offices in this jurisdiction? Firm of lawyers or attorneys, or both? What is the split (e.g. 50/50, 70/30)? Member of any international networks? Members of major professional bodies or involved in drafting recent IP legislation?

Managing IP survey questionnaire Part 2 Staff moves Part 3 Client information Part 4 Synopsis Part 5 Notable cases/IP portfolios

Working with surveys “Dos and Don’ts”: Do work with the marketing department/partner Do provide more client and work information Do spend time on the submission Do duplicate between publications Don’t return the submission late Don’t be long-winded – keep concise and simple

Managing IP: who are they and how do they assess us all FICPI Australia Annual Meeting, August 29th 2009 Managing IP: who are they and how do they assess us all