DESIGN PROCESS People can become creative if they give “ a kind of permission to be ourselves, to fantasy, to let loose, and to be crazy, privately. (Every new idea looks crazy at first)…. A creative person has a fusion of primary and secondary processes; both conscious and unconscious; both of deeper self and of conscious . (De Bono 1970

Inventory- Preparation

Identify the Problem Define the problem, be specific. Try to capture it in one question What's the purpose of the project? Information? Entertainment? Education? To attract attention? To create an image or identity? To make life easier? To beautify? To fix a problem? To provide a service? What are the requirements or specifications? Size, colour, dimensions, budget, quantity, materials. When it is required? Due dates? Cost restraints? Material constraints? Who is the target audience? Students? General Public? Parents? Staff? Age? Male/Female? Income? Level? Where do they live? Why is it necessary Innovation? Upgrade? Variety? For a mark in this course?

Gather Information Talk to your client(in this case it may be yourself) Use information from researches that have gone before you. Do not copy but be inspired by other work done before you. Gather reference material, models, samples and examples. Keep a file of inspirational material. Record information Establish a plan of procedures, look into the "state of the art" by examining other solutions on the web.

Analysis and Synthesis IDEA GENERATING

Brainstorm Create a list of lead questions (Use the 5 w’s + H again) Lists of as many solutions as possible, quantity is desired Be spontaneous, do not edit your self, record your ideas Withhold criticism by suspending judgement, participants will feel free to generate unusual ideas Let your ideas lead you to other areas focus on extending or adding ideas, build on your ideas Welcome unusual ideas, the wilder idea the better Combine and improve ideas- good ideas may be combined to form a single better good idea 1+1=3 Use mind maps Sketch on paper Group brainstorming generates a large number of ideas for a solution of a problem (developed in1930by Alex Osborn in Applied Imagination)

Mind maps (developed by Tony Buzan) Is another way of creating individual brainstorming A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged radially around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid in study, organization, problem solving, decision making, and writing.

Structured graphic representation of words and ideas produced by brainstorming A person starts in the middle of the page with the main idea, and works out in all directions, producing a growing and organized web like structure composed of key words and images Each idea becomes a centre of a new web map. The mapping allows you to write down your ideas quicker than expressing them in words or phrases. Once the words and ideas flow there is a need to cluster or group them

Find connections Use of lines, colours, arrows, and branches can be used to indicate relationships between the ideas generated the mind map. Mind maps help organize the information, once all the ideas and visual information are on the page you can start finding further connections and start creating new ideas or images.

There are some simple rules for mind mapping: Use just key words, or wherever possible images. Start from the center of the page and work out. Draw quickly on unlined paper without pausing, judging or editing Make the center a clear and strong visual image that depicts the general theme of the map. Draw Primary Branches from the Central Image. Create sub-centers for sub-themes. Put key words on lines. This reinforces structure of notes. Begin secondary branches, adding additional lines and words. Print rather than write in script. It makes them more readable and memorable.

Use symbols, drawings, and colours to add life to your mind map Use symbols, drawings, and colours to add life to your mind map. Use color to depict themes, associations and to make things stand out. Anything that stands out on the page will stand out in your mind. Be bold in your use of colours. Be bold in your thinking Use arrows, icons or other visual aids to show links between different elements. Don't get stuck in one area. If you dry up in one area go to another branch. Put ideas down as they occur, wherever they fit. Don't judge or hold back. Break boundaries. If you run out of space, don't start a new sheet; paste more paper onto the map. (Break the 8x11 mentality.) Be creative. Creativity aids memory. Get involved. Have fun.

Evaluation Whittle down the ideas generated to 8-10 good ideas Evaluate these ideas generated and compare each solution to the design criteria, refining and modifying as required Do your ideas satisfy the requirements

PREPARATION OF ROUGH SKETCHES AND PROTOTYPES THUMBNAIL SKETCHES CONCEPT DRAWINGS MOCK UPS AND PROTOTYPES PRELIMINARY PLANS FOR CLIENT TO REVIEW

Thumbnail sketches and Prototype (artist statement) Try and choose three and develop it further, Create 3 thumbnail sketches of these designs Get feedback from the client (or in this case the teacher On a 8x 10 sheet of Mayfair draw a proposal of your fantasy coffin with your artist statement: Give a brief description of who your coffin is designed for, and explain why you believe the piece is a suitable representation of the person it’s intended for.

Evaluate The solutions (e.g., by testing, modelling, and documenting results), possible revisions, and then choosing the best one. Sometimes 3 ideas are presented to the client for their feedback which may result in further revisions

FINAL PRODUCTS The solution, using one or more of the following: final drawings, technical reports, electronic presentations, flow charts, storyboards, mockups, prototypes, and so on. Communicate these ideas to the client

Feedback on the final solution and repeat the design process if necessary to refine or improve the solution.