Creating Your Information Product How to build your own Information Business Empire that banks in 6 or 7-figure income into your pocket 24/7!

Types of Products to Sell Physical Product Digital Product

Why Sell Digital Products? Product creation is zero or low cost Profit margin is close to 100% System and delivery can be automated People are willing to pay for good information

Types of Digital Products Information Products - E-Book - Audio - Video - Articles Others - Software - Scripts - Templates - Membership Site

In This Course, We Focus on Creating Your Own Information Product

The Digital (Information) Product Business Plan What You Want to Achieve: Do work only once Can be automated and achieve passive income Process and results can be duplicated over and over again!

Product Creation Criteria Demand - don’t create one Price – low ticket, high volume? High ticket, low volume? Title – short and snappy; branding of name / company / franchise

Product Creation Criteria (Con’t) Contents – must not be found in free products Format – e-book, audio, video Affiliate Links – extra income from back-end

CONTENT CREATION: 7 Ways to Generate Content on the Fly!

7 Ways to Generate Content Self Generated - write your own - record audio - record video Pre-Made Content - public domain - private label rights (PLR) User Generated - interview an expert - hire a ghostwriter

1. Write Your Own Create your own E-Book in Word Convert to PDF PDF Maker (Windows): http://tinyurl.com/n7wkva

How to Become an Expert Quickly Read 3 of the best selling books in your chosen topic; summarize in 10 to 20 important points! How do you know if you’re an expert? As long as you know 5% more than what 95% of most people don’t know!

2. Record Audio I use Adobe Audition 2.0 to record my own audio Get a quality microphone (Karaoke type) – “head gear” not recommended Text Transcription: get a freelancer or college student to do the transcription for you

3. Record Video IN PERSON: Builds rapport, good substitute for blog content, put salesmanship in person ON SCREEN: good for showing technical ‘how to’ or Presentation Download the latest Camtasia Studio: http://www.techsmith.com/camtasia.asp

4. Public Domain The work was created and first published before Jan 1, 1923 or at least 95 years before Jan 1 of the current year, whichever is later Public Domain = No Restriction of Use Did you know? 15% of the books in the world today are in Public Domain!

4. Public Domain (con’t) BUT TAKE NOTE: Not all books in the Public Domain have expired their copyright! Places to get Public Domain: - http://www.gutenberg.org/

5. Private Label Rights Can put your name as the author and edit the contents Vs. Public Domain – contents are more updated and timely

5. Private Label Rights (con’t) http://www.privatelabelrightsgold.com/ http://www.plrgoldvideos.com/ http://www.resellrightsmastery.com/

6. Interview an Expert How to Propose to Potential Experts - exposure to audience that haven’t heard of them - they may pitch about their own product in the last 5 minutes of the call Give a set of questions in advance: 4 to 6 will do usually and this can last 30 to 45 minutes Use Skype and Power Grammo

7. Hire a Ghostwriter Places to look at: - http://www.elance.com/ - http://www.warriorforum.com/ - College students - Referrals How to save money on ghostwriting fees and get more value: specify amount of words per article. Give assignments in quantity of articles, NOT book.

Getting an E-Cover for Your Digital Product

Product Pricing Strategy

High Ticket - $197 and above Product Pricing Low Ticket – below $27 Medium Ticket - $67 - $97 High Ticket - $197 and above

“Why Are Most Information Products Typically Priced to End with ‘7’?

The Ultimate Strategy with Creating Products