Standards Education Committee Update Where We Are With SEO Optimizations of the IEEE-SU Website July 12, 2016

Who is your organic user Agenda Where We Are Results thus far Traffic Total Site eMag Who is your organic user Interest categories Location What's Next

Where We Are Clean Up Phase – Roughly half of the site has been completed, or is currently in progress. On site clean up of SEO elements such as: Title & Description tags

Where We Are Content recommendations:

H tags – the “outline” of each page Where We Are H tags – the “outline” of each page Some pages are straight forward Others we will be working with the Design folks to see how to implement, if possible Some H tags control different elements of pages, so we are not altering them at this time

Results Thus Far With what has been completed so far, here are a few traffic snapshots for Organic traffic to the website!

Traffic Growth – Total Site Organic traffic, by week, January-June Monthly Increases January 48 pageviews February 15 pageviews March 370 pageviews April 592 pageviews May 737 pageviews June 1,084 pageviews

Traffic Growth - eMagazine Organic traffic, by week, January-June Monthly Increases January 0 pageviews February 0 pageviews March 43 pageviews April 181 pageviews May 304 pageviews June 587 pageviews

Who is your Organic User?

Where is your Organic User?

Where is your Organic User?

Wrapping up the on site cleanup What’s Next? Wrapping up the on site cleanup Continuation of working with Design team to impact elements that cannot be altered without design changes Sitemap completion and submission Begin Off Site optimization