Marketing Mix Project Marketing I.

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Presentation transcript:

Marketing Mix Project Marketing I

Students divide into groups of 2-3 people Project Overview Students divide into groups of 2-3 people Design a new item for the BWHS School Store (may use www.customink.com to complete design) Apply the Marketing Mix to this new product Create a PPT presentation to present to class

PowerPoint Guidelines 7 slides minimum: Cover slide (product name & student names) Agenda/overview slide Product slide Price slide Place slide Promotion slide Conclusion/wrap-up slide Email to hvandyke@lcps.org

Cover Slide - example Frisbee Ms. VanDyke

Agenda Slide - example The Marketing Mix: New Store Product Item Price Item Location Promotion

Product Slide – example (explain the product in detail) Orange plastic Frisbee 1 color print Briar Woods Falcons

Price Slide – example (explain the pricing in detail) cost (what we really paid for the Frisbee) $3.11 Retail (what we will charge for the Frisbee) $5.00 Profit (the difference of retail & cost) $1.89 Explain if customers would pay the retail price or not? (remember you want to get a 40% mark-up on retail items)

Place Slide – example (explain where the item will be sold) School Store Lunch sales Games/events

Promotion Slide – example (explain the promotion in detail) Morning announcements Flyer online Word-Of-Mouth Contest

Conclusion Slide - example Falcon Frisbee $5 School Store Morning Announcements Frisbee Contest