The Marketing Mix.

Slides:

Advertisements

Similar presentations

The 4 P’s of Marketing consumer The Marketing Mix.

Advertisements

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Introduction to Sports Marketing. Marketing What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy.

Virtual Business Sports Promotion. What Have We Learned So Far?

What is Marketing?.

What is Marketing? Everything What is marketed?  Goods Consumer and industrial  Services  Ideas.

4 P’s of Marketing.

Marketing Vocabulary. Market Advertise or promote an item or service.

Jeopardy It starts with “P” Name that Function Bulls Eye Economic Impact Trivia Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500.

Objectives: List the four components of the Marketing Mix Understand that the Marketing Mix is the basic, central recipe for all Marketing plans Books.

Objectives Explain how sports and entertainment marketers use tools to sell their products. Explain risks and risk management of sports and entertainment.

Chapter 1: Marketing Is All Around Us

Applying the Terms.  Marketing is the process of developing, promoting, and distributing goods and services to meet customer wants and needs.

Ms. Park. 1. Market Analysis 2. Market Selection 3. Marketing Mix.

Chapter 1: World of Marketing Section 1.1 What is Marketing.

 How Does This Make You Feel?.   Questions:  1 word that describes your item.  How is your item “viewed in public”  What would you change about.

 What is Marketing? –  The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants.

11-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 11 Marketing Processes and Consumer Behavior.

Economics & Sports & Entertainment Marketing. What is economics? Study of the choices and decisions that affect making, distributing and using goods and.

Marketing Essentials The Marketing Concept

Marketing Essentials The Marketing Concept.

4.04 Understand activities and careers in marketing.

Fundamentals of Marketing

2.02Classify the functions of marketing and the marketing mix.

Marketing mix: Modelling and stakeholders Sports marketing mix – can be defined such:-Sports marketers are also involved in product and service strategies,

 Fundamentals of Marketing Chapter 1 Sec. 3.   Market – all potential customers who have the ability and willingness to buy All of the people who share.

The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion.

Functions of Marketing

Sports and Entertainment Connections and Contrasts Chapter 2.

History of Sports and Entertainment Marketing Similarities in Marketing 2 Differences in Marketing.

What is Marketing Section 1.1 Marketing? Most visible business function… …least understood business function American Marketing Association def. – planning.

The goods and services a business will offer to its customers Informing, reminding, and persuading customers of the goods and services available to them.

Marketing Basics. What is Marketing?  Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas,

THE MARKETING MIX. What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response.

Today I will: investigate through reading, writing, listening, and engaging discussion the “Marketing Mix” So I can: List and understand the four components.

Marketing Concept Satisfy customer’s needs and wants Do it better than the competition.

Marketing Concept & Mix. Review Marketing Functions:  Pricing  Selling  Distributing  Promoting  Marketing information management  Product/service.

Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.

Marketing September 16, Notes - Marketing Mix Marketing Mix Activity.

MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.

The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.

Similarities in Marketing.  To explain how sports and entertainment marketers use tools to sell their products Objective.

Unit 1 Topic  Must learn: The purpose of the Marketing Mix  Should learn: How to apply the Marketing Mix to a product or service  Could learn:

Marketing Concept & Mix

Presentation on Marketing Mix

4.04 Understand activities and careers in marketing.

Sports and Entertainment Marketing

Sports and Entertainment Marketing

Sports & Entertainment Marketing

Marketing Mix – Starting a Business

WF Sports and Entertainment Marketing I

Books needed today. Read pages 20 – 23.

4.04 Understand activities and careers in marketing.

What is Marketing? Branding Branding Branding.

Text Books today! Read pages

Economics & Sports & Entertainment Marketing

Marketing Basics Marketing 1.

What Is Marketing?.

Nat 5 Business Management - Marketing

Review for Strand 1 TEST.

Marketing Is All Around Us

إدارة التسويق.

Marketing Concept 1-3.

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Marketing Your Product/Service

BASIC MARKETING “I can identify and understand the basic concepts and the core standards of marketing”

Marketing Is All Around Us

The Product Life Cycle SERM #51.

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Presentation transcript:

The Marketing Mix

The Marketing Mix The 5 P’s of Marketing People Product Price Promotion Place

The 5 P’s People – the target market Product – what is the product – (name, packaging) Price – what customers are willing and able to pay Place – where is it sold and how it gets there Promotion – how is the product marketed

Tissue Box Project Identify the following on your tissue box (1 P per side): Product Who is your team? Place Where are they located? Price How much will a ticket be? Promotion What form of advertising will your team use?

Product Types Core Product: main product Example: your football team, sports event, movie, stage show, book Ancillary Product: product related to or created from core product Example: team t-shirt, amusement-park ride based on movie

Marketing Mix Activity Develop for your fantasy football franchise (see sample PPT) Remember that all decisions are centered around the target market. Identify the core product Determine an ancillary product Describe where the products will be sold (distributed) Determine the consumer price for each product (core and ancillary) Determine how and where the product will be promoted