From Database to Doorstep: Coordinated Communication in the 21st Century November 1, 2007

Democracy Alliance Partner Patricia Bauman Democracy Alliance Partner

Hon. Martin Frost, Laura Quinn, and Bobby Clark President, America Votes Chief Executive Officer, Catalist Deputy Director, ProgressNow

From: Republican National Committee CATALIST “BEFORE” Progressive Action = Organizing = Lists Voter files – history of poor quality; always a moving target Simple: Eliminating errors save resources Sublime: More precise targeting West Virginia women in 2004

BEFORE AMERICA VOTES: SILOS, CIRCUSES, & DUPLICATION Independent organizations worked in silos Campaigns came down like circus tents after Election Day Every two years, we invested time, money, and human resources in redundant efforts

PROGRESSNOW: CHANGING TIMES, CHANGING STRATEGY We’re building the progressive movement online – civic engagement and political action for the new century The front lines are in the states - “All politics is local” A permanent campaign – 24/7 civic engagement and electoral preparation

Amy Wilson What the Catalist data revealed: Born 1968 13995 Shannon Dr, Broomfield, CO Registered in 2004 as independent SH district 33, SS district 23 Interested in outdoor recreation, 2 kids, upper middle class Amy Wilson What was learned and shared at the America Votes Table: 52% probability of voting 71% probability of being moved on alternative energy Signed Colorado Oil & Gas Co. petition from ProgressNow Action Received application to vote by mail from Mainstreet Colorado and returns it Received online voting guide and email reminders to return ballot Received thank you email when she votes What we first knew from ProgressNow Action: Name, Email, Zip Signed Xcel Energy’s rate hike petition Signed stem cell petition

CATALIST “2008 AND BEYOND” In 2008 Catalist will be providing at least 50 progressive organizations the tools and data they need to increase voter registration, find new donors and members and persuade and turnout more voters. Our audacious goal is to build this progressive infrastructure to help make change in governing -- to help progressive organizations pinpoint and galvanize support for new policy initiatives to meet the massive challenges facing the nation

AMERICA VOTES: TOWARD GREATER COORDINATION, INFRASTRUCTURE, & EFFICIENCY Realizing our full potential requires effective coordination Coordination has evolved to genuine collaboration Expanding to 15 states for 2008 and beyond

State by State 2008

State by State 2012 Oregon

From DATABASE to DOORSTEP: COORDINATED COMMUNICATION IN THE 21ST CENTURY