Trademark and the Internet Chapter 5 Trademark and the Internet

Trademarks and the Internet Concerns Cybersquatting Cybergriping Keyword advertising-courts disagree on what is legal PgP BUSA331

Internet Domain Names Intellectual Property? (own) or License- a contract (lease) Important distinction-property rights offer more protection, longer term, than contract rights Courts disagree on which applies Number of top level domains is huge: http://www.iana.org/domains/root/db PgP BUSA331

Domain Name Misspelling Registering misspelled version of prominent trademark Redirect web site traffic when user types in wrong spelling Violates the ACPA-Anti-Cybersquatting Consumer Protect Act PgP BUSA331

Mousetrapping Pop up windows/ads prevent leaving web site Site owner being paid for ad views Deceptive practice Netted one site $1million/year! PgP BUSA331

Pagejacking Copying ‘real site’ to fake site Misdirecting people to fake site Generates ad revenue Procures personal data A deceptive practice PgP BUSA331

Truth in Domain Names Act Criminalizes use of misleading domain names PgP BUSA331

Cybersquatting Registering domain names to extort payment from trademark owner. ACPA closed loop holes in trademark law Use in commerce Confusion Offer of sale Mark owner must show Bad faith intent to profit Confusing similar domain name PgP BUSA331

Cyberpoaching Poacher grabs lapsed domain names Intent to resell for big bucks http://www.domainsherpa.com/how-to- determine-who-owns-a-domain-name/ https://www.whois.net/ Domain name costs: http://mostexpensivedomain.name/ LasVegas.com for $90 million! (2005) PgP BUSA331

Personal Domain Names Veronica, Archie comics Uzi Nissan vs Nissan MySpace and Obama HillaryClinton PgP BUSA331

UDRP Uniform Domain Name Dispute Resolution Policy ICANN domain name dispute resolution Arbitration-cheaper than lawsuit PgP BUSA331

Social Networks Use subdomain names Controlled by site, not external agency Twitter- https://twitter.com/eprofessor PgP BUSA331

Infringement-Metatags Used in search engine indexing Can site use competitors trademark? Depends on why-describe content or redirect traffic PgP BUSA331

Keyword Advertising-Infringement Divert traffic? U.S. law unclear France does not allow PgP BUSA331