Role of Cooperative Extension Agriculture and Natural Resource Agents Cliff Ruth, Extension Area Agent Henderson and Transylvania Counties

Historical Perspective

Educators Extension Agents have one primary role; that of delivering educational information to various audiences

Audiences Ranchers Farmers Nurseries/Garden Centers Agri-businesses General Public Elected Officials Fisheries Marine/Aquatic Managers Gardeners Farmers Grower Cooperatives Landscapers Golf Courses Grading and Environmental Contractors

Educational Methods Used Home and commercial visits Demonstrations and applied research Mass media - newspaper, television, radio Group meetings Short courses, workshops and clinics Email, Blogs, letters, leaflets and newsletters Exhibits and audio/visual presentations Scientific publications

Classes/Workshops Certification training- Job readiness Recertification – CEU’s Pest Management Production Management Business Skills Safety Skills Budgeting

Traditional Agriculture

Fruit and Vegetables

Horticulture

Marine/Fishery Science

Natural Resources

Questions