Symplicity CSM Symposium 2017 Metrics That Matter Mike Minton, Ph.D. Andrew Brubaker, M.S. Symplicity CSM Symposium 2017

Who We Are Mike Minton, Ph.D. Associate Director for Student Relations Illinois State University Andrew Brubaker Data Intelligence Analyst Ball State University

How We Feel During the Reporting Season

Objectives Why metrics matter in career services W3 Methodology – What? So What? And Now What? Discuss suggested metrics Shovel-ready reports

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Expectations Gap “One of the challenges is helping students understand that going to the career office is a multioccasion, multiyear experience, not just going ‘at least once.’ Sometimes students think they’ll go one time for 30 minutes and get everything they need, but it’s not that simple.” (Chan, 2017) Andy Chan, VP for Personal and Career Development Wake Forest University Source information

Why Do Metrics Matter? “You can’t manage what you don’t measure.” — W. Edwards Deming “It’s a simple formula: Using big data leads to better predictions, and better predictions yield better decisions.” —McAfee and Brynjolfsson, 2012

The W3 Method What? Facts with evidence Shared observations Search for truth Destination Thinking So What? What does the data mean? Patterns /conclusions Hypotheses and educated guesses Relationships – data and results Now What? Keep, modify, or end Pilot Immediate and long-term Go-forward actions

Example: Students / Parents What? Which students had a career advising appointment? An on-campus interview? So What? Percentage of students with an on-campus interview that utilized career advising? Now What? If high percentage, highlight and share. If low, how can we integrate career advising into the on-campus interview process?

Example: Faculty / Administration What? How many new transfer students engaged with the Career Center? So What? What percentage of new transfer students on-campus engaged with the Career Center? Now What? Develop programming to (i.e., Transfer Student Career Conference) to meet the needs of more transfer students.

Activity What metrics matter to you and your office? Who do you need to pull into the conversation? When will you begin?

Suggested Metrics Relevant to Students / Parents Percentage of students with on-campus interviews and utilized career advising Number of for-credit and non-credit internships

Suggested Metrics Relevant to Faculty / Administration Long-term engagement with the graduating class Class assignments and presentations Yearly touchpoints by class standing, college, major, ethnicity, transfer, veteran, etc.

Suggested Metrics Relevant to Employers Overall student views, applications, and on-campus interviews Student demographics of program and fair attendance Number of career touchpoints with newly hired students

Shovel-Ready Reporting Report - Percentage of students with on-campus interviews who utilized career advising Run reports: On-campus interviewing and career advising Prepare data and build pivot tables in Excel Report - Overall student views, applications, and on-campus interviews Run reports: Student job posting views, job applications, and on-campus interviews

Dream Metrics Placement data by: Major Industry Salary Others?

Questions

More Questions? Contact Us Mike Minton, Ph.D. mrminto@ilstu.edu Associate Director for Student Relations Illinois State University Andrew Brubaker ambrubaker@bsu.edu Data Intelligence Analyst Ball State University