April 27, 2016 You need paper & pencil NO Test on Friday! 

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Presentation transcript:

April 27, 2016 You need paper & pencil NO Test on Friday!  Review Pricing Techniques Distribution (Channel Management) Math  You need paper & pencil NO Test on Friday! 

Distribution Intensity E-Commerce – products are sold to customers and industrial users through the use of the Internet. B2B operations provide one-stop shopping and substantial savings for industrial buyers.

Physical Distribution LOGISTICS All activities involved in moving the right product to the right place at the right time

Physical Distribution Reduce costs Fulfillment In E-commerce Gain Differential advantage Coordinated logistics Supply Chain Management

Strategic Use of Physical Distribution Reduce Distribution Costs Improve Customer Service Stabilize Prices Create Time and Place Utilities Influence Channel Decisions Control Shipping Costs

Physical Distribution Order Processing Inventory Control Electronic Data Interchange Customer Service

Inventory Location and Warehousing Types of Warehouses Public Private Materials Handling

Transportation Major Modes Intermodal Transportation Freight Forwarders Package- delivery

Physical Distribution Storage The storage function facilitates the actual movement of products through the distribution channel as products are sold. Stock Handling Receiving, checking, and marking items for sale are an important step in the physical distribution system. Inventory Control Proper inventory control ensures that products are kept in sufficient quantities and available when requested by customers.

Transportation Systems and Services Types of Transportation Transportation is the marketing function of moving products from a seller to a buyer. There are five major transportation forms that move products: motor carriers railroads waterways pipelines air carriers

The Importance and Size of Transportation Systems The chart shows the amount of freight in ton miles shipped by each form of transportation. Why is the percentage spent on airlines small in relation to other types of transportation?

Trucking (Road) Trucks (or motor carriers) are the most frequently used form of transportation. They carry higher-valued products that are expensive to carry in inventory. Businesses use trucks for virtually all intracity (within a city) shipping and for 26 percent of the intercity (between cities) freight traffic in the United States.

Types of Carriers Businesses that use trucks to move their products can use: for-hire carriers private carriers a combination of both

Types of Carriers For-hire carriers include common carriers and contract carriers. Common carriers provide transportation services to any business in its operating area for a fee. A contract carrier provides equipment and drivers for specific routes, according to agreements with the shipper. Private carriers transport goods for an individual business.

Exempt carriers, which commonly carry agricultural products, are free from direct regulation of rates and operating procedures. Exempt carrier status can also be granted to local transportation firms that make short-distance deliveries within specified trading areas in cities.

Rail Transportation Trains transport nearly 38 percent of the total intercity ton-miles (the movement of one ton of freight one mile) of freight. Trains are important for moving heavy and bulky freight, such as coal, steel, lumber, chemicals, grain, farm equipment, and automobiles, over long distances.

Water Transportation Shipment over water is one of the oldest methods of transporting merchandise. The United States Maritime Commission regulates U.S. water transportation.

Pipelines Pipelines are normally owned by the company using them, so they are usually considered private carriers. There are more than 200,000 miles of pipelines in the United States. Pipelines are most frequently used to transport oil and natural gas.

Air Transportation Currently, air transportation is less than 1 percent of the total ton-miles of freight shipped. Items shipped by air include: overnight mail emergency parts precisions instruments medicines perishable food products

Reviewing Key Terms and Concepts ASSESSMENT Reviewing Key Terms and Concepts 1. What is physical distribution? 2. What function does transportation play in marketing a product? 3. Identify five transportation systems for the distribution of products. 4. What is the difference between a common and a contract carrier? 5. List four different examples of transportation service companies. Thinking Critically 6. Many retail distribution and transportation executives support federal legislation that would reduce state trucking regulations. What do you see as potential benefits and disadvantages of this effort?