Presenting theGrapevine.com

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Presentation transcript:

Presenting theGrapevine.com Hari Khalsa Lorrianne Nault Samantha Konwinski Charles Yiu theGrapevine.com Charles | Hari | Lorri | Samantha

Charles | Hari | Lorri | Samantha First Steps Target audience People who are relatively new to wine drinking and buying wine Methods used Directed storytelling, competitive evaluation and brick and mortar observation Goal Provide wine recommendations, some wine education, and a fun and interactive experience theGrapevine.com Charles | Hari | Lorri | Samantha

Charles | Hari | Lorri | Samantha User Research: Directed storytelling Buying decisions based on price, type of wine, and look of the label Get recommendations from trusted friends and family Design ideas Show wine labels Use simple language Where to find this wine theGrapevine.com Charles | Hari | Lorri | Samantha

Charles | Hari | Lorri | Samantha Competitive Analysis: Wine related websites Effective Personalization Various search methods available Updated feature articles Glossaries Room for improvement Requiring registration to use site Advertisements Unclear expert rating systems No location specific information Hoity-toity language theGrapevine.com Charles | Hari | Lorri | Samantha

Charles | Hari | Lorri | Samantha Brick and Mortar: Winery and Wine & Spirits Store La Casa Narcisi Winery Approachable staff Focus on wine buyer Serene atmosphere Ability try and compare wines Pressure to comment on wines tasted Wine & Spirits Superstore Plush atmosphere in premium wine section Staff recommended wines Staff knowledgeable, yet snotty Intimidating for novice wine drinking theGrapevine.com Charles | Hari | Lorri | Samantha

Charles | Hari | Lorri | Samantha Design Ideas Duplicate winery atmosphere with relaxing color scheme Provide descriptions for all wines Reduce intimidation factor Incorporate “my favorites” list Include location-specific “where to buy” feature Wine education features theGrapevine.com Charles | Hari | Lorri | Samantha

Charles | Hari | Lorri | Samantha Post-Critique Refinement Price selection based on user’s mental model Created shopping list One-step registration Incorporated social networks theGrapevine.com Charles | Hari | Lorri | Samantha

Charles | Hari | Lorri | Samantha Design Process: Stage One theGrapevine.com Charles | Hari | Lorri | Samantha

Charles | Hari | Lorri | Samantha Design Process: Stage Two theGrapevine.com Charles | Hari | Lorri | Samantha

Charles | Hari | Lorri | Samantha Design Process: Stage Three theGrapevine.com Charles | Hari | Lorri | Samantha

Charles | Hari | Lorri | Samantha Scenario Charlie, novice wine drinker Recent college graduate Associates drinking wine with sophistication Wants recommendations of wine he might enjoy Enters theGrapevine.com theGrapevine.com Charles | Hari | Lorri | Samantha

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