Skills for Managing the Arts: Conferences, exhibitions and corporate events This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Events: Definition They are temporary Every event is unique stemming from the blend of management, program, setting and people; Special Events – charity-balls and fund-raising events, weddings, engagement parties, anniversaries, proms, reunions, etc. This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Types of events: Size and scale Local/community events – festivals and events that are targeted mainly at local audiences; Major events – many top international sporting championships; Hallmark events – Carnival in Rio; Oktoberfest Munich, Edinburgh International Festival in Scotland; Mega-events – Olympic Games; FIFA World Cup, World EXPO Hallmark – event that possesses such significance in terms of tradition attractiveness quality publicity that the event provides the host venue community or destination with a competitive advantage Mega events affect so much the economies of the host countries that they have competitive bidding; This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

The WORLD EXPO IN MILAN, ITALY 2015 This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Types of events: form or Content Cultural Events High-profile general celebrations of the arts Festival that celebrate a particular location (small villages to large towns) Art-form festivals Celebration of work by a community of interest Calendar (cultural or religious festivals) Amateur arts festivals Commercial music festivals This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Types of events: form or Content 2 Sports Events Mega events; Calendar events; One-off events; Showcase events; Business Events (MICE) – meetings, conferences, congresses, exhibitions, incentive travel, corporate events, etc. This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Business Events: Meetings & Conferences Designed to bring people together for the purpose of exchanging information; Clinic – workshop type educational experience Forum – assembly for the discussion of common concerns Seminar – lecture or a dialogue that allow participants to share experiences in a particular field (30 participants) Symposium – an event at which a particular subject is discussed by experts Workshop – small group led by a facilitator or trainer Conferences can range from 500 delegates to 25 000 delegates from 180 countries; 400 usd are spend by a delegate therefore meeting have to be planned carefully New sales plan or TQM This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Business Events: Meeting setups Theater style – large audience, no need to take notes or refer to documents; Classroom - workshop type meeting Boardroom – small number of people This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Business Events: Exhibitions Presentation of product or service to inform or induce sales; Enables buyers and sellers to meet together in a market situation; 3-Dimensional advertising; Exhibition = Exposition, EXPO, Trade fair; Confex – a mix of conference and exhibition; This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Business Events: Exhibition types Agricultural shows – range from 5000 to 200 000 participants, usually are held from 1 to 5 days; Consumer shows – for a general public, gardening, home interior, motoring, fashion, etc. Specialized trade shows and exhibitions – product emphasis and target buying audience are generally defined and controlled by the organizer; also called B2B events Private exhibitions – product launches, in-store or concourse displays exclusive to one or a defined group of manufacturers; Bleinheim or Reed Exposition Group airlift components to create shows in other countries This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Venues for Meetings, conferences, and exhibitions Convention Centers Conference Centers Hotels and Resorts Cruise Ships and Yachts Colleges and Universities City Centers Outdoor venues - zoos, botanical gardens, parks, gardens etc Theaters Stadiums This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Key components of the Event industry 1. Event organizations – stage or host events; 2. Event management companies – professional groups or individuals that organize events on a contract basis on behalf of their clients; 3. Event industry suppliers Direct event related – staging, sound production, lighting, audiovisual production, entertainment, catering; Associated areas – transport, communications, security, legal services and accounting services; EO – event-specific bodies; special teams within larger organisations, corporate events are often organised by in-house event teams or by project teams within companies that are putting the event This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Key components of the Event industry 2 4. Industry associations Professional associations providing networking, communications, and liaison within the industry, training and accreditation programmes, codes of ethical practice and lobbying on behalf of their members; 5. External regulatory bodies Local government and statutory bodies 6. Publications 5 are responsible for overseeing the conduct and safe staging of events, and these bodies have an integral relationship with the industry; councils oversee the application laws governing the preparation and sale of food, street closures, waste management and removal; This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Average expenditure per trip by purpose, EU-28(¹), 2013 (Euro) Impact of business events: Europe Average expenditure per trip by purpose, EU-28(¹), 2013 (Euro) This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Impact of business events: Australia In addition to the direct contribution, business events had a flow on effect to the Australian economy The total contribution (direct + indirect) 2013: $20.3 billion total value added $23.1 billion total economic contribution (GDP) 237,538 total jobs This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Required skills and abilities for Event Management Leadership skills Ability to communicate with other departments Project management skills Negotiating skills Coordinating and delegating skills Budgeting skills Ability to multitask Enthusiasm Effective social skills ability to form contacts This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Quality management: Events SERVQUAL Questionnaire and the 5 principal dimensions that customers use to judge services; Reliability – everything happens at the event in the way marketing communication has promised; Responsiveness – the staff and volunteers are responsive to the needs of the consumer Assurance – the knowledge and courtesy of the staff and/or volunteers as well as their ability to convey trust and confidence Empathy – the provision of caring, individualized attention to customers. It includes: approachability, sensitivity, and effort to understand the customer’s needs Tangibles – the appearance and extent of physical facilities, equipment, personnel and communication materials particularly web sites Measuring the difference between visitor expectations and perceptions of a festival or event; This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

references Bowdin, G., Allen, J. Wiliam,O’T., Harris, R. and McDonnel, I. (2006) Events Management, 2nd Edition, Elsevier, Great Britain Goldblatt, J. (ed.)(2011) Special Events: A New Generation and the Next Frontier, 6th Edition, John Wiley & Sons, Inc., New Jersey Walker, J.R. & Walker, J.T. (2012) Exploring the Hospitality Industry, Prentice Hall, New Jersey, Ohio http://eventmanagement.com http://www.expo2015.org/ http://businessevents.newzealand.com/en/ http://ec.europa.eu/eurostat/statistics-explained/index.php/File:Average_expenditure_per_trip_by_purpose,_EU-28(%C2%B9),_2013_(Euro).png http://www.businesseventscouncil.org.au/files/View_Report.pdf http://www.conventionsnz.co.nz/PicsHotel/CINZ2009/Brochure/CAS/Convention_Delegate_Survey_to_December_2013.pdf http://www.reedexpo.com/Home/ http://www.exponor.pt/participaremfeiras.aspx This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.