Making the most of Bike-to-Work Month

Want folks to bicycle commute?

We’ve got to show ‘em the way… Give 3 feet!

But what is the way? Route mapping – an email campaign featuring Google maps w/tips from local bicycle commuters TO four work zones FROM four neighborhoods Commuter assistance with multi-modal route mapping at the local farmers market booth year round

We engaged all month and certainly on Bike-to-Work Day!

Our website launched in May! http://bikeathens.com/ just in case you didn’t know 

And we followed up in June with a course: Cycling Traffic Skills 101

1. From Normaltown to work…

Shared on our facebook pages

From Dudley Park to work…

Postcards sent to our member list + friends + partners

And never forget Congressional Reps + the Mayor and Commission Mayor Nancy Denson City Hall Athens, Georgia 30606

Invited our targets via social media

~60 folks came to the rally!

2. Commuter Assistance year round Sign up for free nonprofit spot once/month at the local farmers market Offer multi-modal route mapping assistance on a map on an easel Offer ABC quick check and bike fix it tips using bike on a work stand

Find your local market (34,000 visitors in 2009 season)

Draw routes on a display map

Educate about multiple modes

Recruit volunteers to join the talk

Invite fans via social media

Enjoy market day, make it fun

Talk up the recycling program

Making the most, by the numbers Mapping campaign via listserv = 270 Federation of neighborhoods listserv = 4x100s Snail mail = 100 Bike to work day rally = 60 Facebook = 15,352 BikeAthens=477; Jittery Joes=2,377; Earth Fare=1556; The Hub= 459, Clean Air Campaign=1,184; LAB 3,770; Flagpole=3,868; GaBikes!=573; Loco’s, 5 Star, DePalmas=1,088 Market day = 34,000 annually

So what does all that get you? Reputation as an organization that is there to help year round Puts a face with the resource and builds trust Bicycle Friendly Business and Bicycle Friendly Community More informed, confident, and dare I say it, happy bicycle commuters

See you in May and at the market! Tracie Sanchez, BikeAthens, 2011