Microsoft, DoubleClick, and Others: Evaluating Privacy Challenges and Solutions Chapter 11 Case 4.

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Presentation transcript:

Microsoft, DoubleClick, and Others: Evaluating Privacy Challenges and Solutions Chapter 11 Case 4

Online Privacy Eighty-six percent of Internet users worry about online privacy. Fifty percent of Internet users will give out personal information in exchange for the chance to win a sweepstake. Fifty-eight percent of Internet users do not transact online.

Businesses & the Privacy Issue Companies have come to the realization that they must retrofit their operations in order to reach privacy-conscious customers.

Privacy Measures at DoubleClick Inc. Established and carry out best practices. Drop clients who do not abide to their privacy agreements.

Privacy Issues at Microsoft Microsoft’s P3P (Platform for Privacy Preferences) in Internet Explorer 6.0 allows consumers to check out and leave websites without privacy policies that match their privacy preferences. Microsoft’s .Net initiative has generated some negative Web surfer sentiments. This Web site is capable of keeping massive amounts of personal information in one place.