Source: NRS MAG + total Fall 2015/Spring 2016 Monthly reading of Magazines in Finland, Spring 2016 Finnish Periodical Publishers’ Association Source: NRS MAG + total Fall 2015/Spring 2016

Source: NRS MAG + total Fall 2015/Spring 2016 80 % of Finns read print magazines monthly. Print is still the favourite medium of consuming magazine media contents in all age groups. Source: NRS MAG + total Fall 2015/Spring 2016

Source: NRS MAG + total Fall 2015/Spring 2016 Monthly reading of print magazines in Finland, Spring 2016, % of population Source: NRS MAG + total Fall 2015/Spring 2016

Source: NRS MAG + total Fall 2015/Spring 2016 18–24 year old readers consume more magazine media content on a computer compared to the whole population. 43 % of them read magazines monthly on their desktop/laptop. Source: NRS MAG + total Fall 2015/Spring 2016

Source: NRS MAG + total Fall 2015/Spring 2016 Monthly reading of magazines on desktop/laptop in Finland, Spring 2016, % of population Source: NRS MAG + total Fall 2015/Spring 2016

Source: NRS MAG + total Fall 2015/Spring 2016 Audiences in digital magazine media shift from desktop/laptop to mobile and tablet. Source: NRS MAG + total Fall 2015/Spring 2016

Source: NRS MAG + total Fall 2015/Spring 2016 26 % of Finns use magazine media contents monthly on mobile, and even 50 % of young people aged 12–17 do so. That’s more than ever before. Source: NRS MAG + total Fall 2015/Spring 2016

Source: NRS MAG + total Fall 2015/Spring 2016 Monthly reading of magazines on mobile in Finland, Spring 2016, % of population Source: NRS MAG + total Fall 2015/Spring 2016

Source: NRS MAG + total Fall 2015/Spring 2016 Reading magazines via tablet/e-reader is also at it’s peak. In 5 years the monthly reading of magazines in tablets has gone up from 1 % to 19 %. The most eager readers via tablet are people aged 35–44. Source: NRS MAG + total Fall 2015/Spring 2016

Source: NRS MAG + total Fall 2015/Spring 2016 Monthly reading of magazines via tablet/e-reader in Finland, Spring 2016, % of population Source: NRS MAG + total Fall 2015/Spring 2016

Source: NRS Researches, Spring 2011–Spring 2016 Monthly reading of magazines on different platforms in Finland, 2011–2016, % of population Source: NRS Researches, Spring 2011–Spring 2016

Source: NRS MAG + total Fall 2015/Spring 2016 Monthly reading of magazines on different platforms in Finland, Spring 2016, % of population Source: NRS MAG + total Fall 2015/Spring 2016

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