Full Name I Company I Job Title I Email How to Compare Performance Indicators Across Domestic & Import Franchises, and Varying Providers, to Improve Your Digital Conversion Efforts Chris Sondesky | Bryan Lasater | cws@CFSearchMarketing.com Full Name I Company I Job Title I Email
Intro Top 1% FCA Dealership Nationally #1 KIA Dealer in the Philadelphia DMA #2 CPO Nationally for Three Years Running Top 1 Mitsubishi Dealership Nationally Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
16,029 Sold Vehicles 5 years 37,984 Shown Appointments CY2010 CY2011 10,009 Showroom Ups 4,452 Car Deals 9,597 Showroom Ups 3,959 Car Deals 7,786 Showroom Ups 3,318 Car Deals 6,699 Showroom Ups 2,794 Car Deals 3,893 Showroom Ups 1,506 Car Deals CY2010 CY2011 CY2012 CY2013 CY2014 Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
Defined Business Development to Conversion All efforts, including ad message, are always focused towards lead generation: form submit or phone call Cohesive offers across all medium Unique identifier to EVERY source Including ADF/XML by type NO RE-USE of phone number (OEM Qualifer) Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
SEO/SEM Strategy Planned and supported by all other media Content rich Organic before paid Ensure consistent business listings Retarget & Social Dynamic Product Ads Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
SEO/SEM Strategy Planned and supported by all other media Content rich Organic before paid Ensure consistent business listings Retarget & Social Dynamic Product Ads Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
KPIs vary by campaign/market/franchise KPI difference is less relevant when you focus on what’s leftmatters…. Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
Define Expectations Phone is Incremental, no contact for 30 days Total of 3k+ phone calls All leads are gross Every ADF/XML that goes to CRM is counted Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
Sourcing Performance Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
Sourcing Performance Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
Defined Phone Sourcing Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
Transcription / Alerting Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
Defined Lead Sourcing Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
Volume and ROI Tracked Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
How to complete the cycle Desk sends porter to touch/prep car; NOT salesperson 100% Manager Greet & T.O. Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
Daily Save-a-Deal Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
Volume and ROI Tracked Over 22,000 Sold Units Chris Sondesky | CF Search Marketing Bryan Lasater | Foulke Management Full Name I Company I Job Title I Email
Contact Info Chris Sondesky CF Search Marketing Executive Director CWS@CFSearchMarketing.com Share an important takeaway you received from this session using hashtag #DDWNE for a chance to win an iPad