Digital Marketing Strategy

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Presentation transcript:

Digital Marketing Strategy

Digital Marketing Strategy Online Marketing: ways of promoting your business using different channels Search Video Social Media Email Display It’s all about being present in the right outlet at the right time.

3 Types of Media for Online Marketing Paid: Ads Owned Media: Website, Email, Blogs Earned Media: Organic (less structured) and includes Social Media, mentions on other Blogs and Articles.

Online Marketing Strategies Business Customer Marketing

Strategies Business Customer Mission Statement Objectives Value Proposition Elevator Pitch Reach to the correct audience Understand the audience Understand where to FIND your audience

Strategies Marketing Business Plan Market Perception Target Market Digital Technology Usage Channels There are goals for every audience segment Last strategy to be built but constantly being improved

Exploring Digital Marketing Definitions & Terminology

Terminology Bounce Rate- A percentage of visitors who arrived at your site but left after visiting only (1) page. Abandonment- When a user does not complete the goal you’ve intended for them Conversion Rate- The percentage of visitors who entered into an experience and completed the goal. Cost Per Acquisition (CPA)- How much it goes per goal completion

Components of Digital Marketing SEO: Google Search Marketing: Ad Words Social Media: Facebook Video: Youtube

Other Facts By 2010 mobile ads spending increased by 90% each year Search: is the #1 form of how consumers make decisions Email: effective before, now it has to have a mobile landscape Marketing Automation: creates custom ads specific for the consumer and what they’ve search previously Content Marketing: Building high value content for audiences, can generate significant ROI