How Coremetrics is Priced IBM EMM How Coremetrics is Priced

Product Specific Details What we will cover Overview Portfolio Structure Metrics Product Specific Details

We encourage you to engage the IBM team EARLY in the sales cycle Where are the prices? No spreadsheets, .pdf For IBM Business Partners, an IBM seller needs to price (ask your Channel Manager for introduction) We encourage you to engage the IBM team EARLY in the sales cycle 3

Pricing metrics Digital Marketing and Analytics IBM Million Server Calls Client ID Million Marketing Impressions Marketing Spend in currency(e.g., K USD, 100K Yen) Sales Revenue in currency (e.g., 100K USD, 1M Yen)

Coremetrics packaging includes: IBM Coremetrics Web Analytics IBM Coremetrics Intelligent Offer IBM Coremetrics Social Analytics IBM Coremetrics Impression Attribution IBM Coremetrics Lifecycle IBM Coremetrics Multichannel Analytics IBM Coremetrics Enterprise Analytics IBM Coremetrics Search Marketing IBM Coremetrics LIVEmail IBM Coremetrics AdTarget IBM Unica Email Optimization IBM Unica MailboxIQ IBM Unica Marketing Operations OnDemand Analytics Standard Services IBM Coremetrics Explore IBM Coremetrics Benchmark IBM Coremetrics Monitor IBM Coremetrics Export IBM Coremetrics Digital Data Exchange Report Module for Websphere Commerce Enterprise Dashboard Multi-byte (migration fee applies) Import Import Multichannel Import Visitor Registration Fields Data Extensions

What is MMSC? Million Monthly Server Calls (MMSC): one (1) Million Server Calls per month. A "Server Call" represents a client tagged, tracked visitor initiated event that passes data to the Program and is processed for one profile or Client ID. A server call processed by multiple profiles or Client IDs will be counted as a unique server call for each. To get a good idea of the number of server calls that you need to purchase, take the page views and calculate this by 1.5. This is not an exact science, but it’s a way to ensure that an appropriate contract is purchased.

Part types Subscription parts Monthly tracking (e.g., “I get x MSCs per month) Overage – associated with most subscription parts Daily fee for partial month – to bill from provisioning to end of month (all billing periods aligned to end of month) Service Level Agreement Separate signed addendum No additional fee, but part number must be added to quote if approved

Part types (continued) Set-up parts One-time Set Up –fixed fee ONLY incurred for new customer’s first purchase On-demand Setup – priced in advance, billed when provisioned Pay Per Use – priced in advance, billed when used For consumption based

Million Server Call Overage “Smoothing” period (Coremetrics specific) Standard Smoothing is by Calendar Quarter Smoothing period is per calendar quarter only better predictability and budgeting Example - customer subscribes to 10 MSCs per month. Their usage is as follows: January: 9, February 9, March 14 = 32 total which is 2 over licensed volume of 3x10 MSC = 30.  April Overage invoice will be 2 MSCs Custom smoothing periods are available (e.g. 6 or 12 months)

Product Specific Details

Coremetrics main products and charge metrics Offering Charge Metric One time fee? IBM Coremetrics Web Analytics Million Server Calls Yes   Explore, Additional Reports - Additional Report Segments Additional Marketing Attribution Windows (backward looking) Additional Entity ID Usage Entity ID Analytics add-ons IBM Coremetrics Enterprise Analytics IBM Coremetrics Lifecyle IBM Coremetrics Social Analytics IBM Coremetrics Multichannel Analytics IBM Coremetrics Impression Attribution Million Marketing Impressions Digital Marketing Execution Applications IBM Coremetrics LIVEmail IBM Coremetrics AdTarget IBM Coremetrics Search Marketing Marketing Spend IBM Coremetrics Intelligent Offer Sales Revenue

IBM Coremetrics Web Analytics Included via Entitlements Standard Services (Analytics) Up to 50 Client IDs (determined by IBM) 50 Explore Reports 10 Report Segments 5 Attribution Windows Real-time (Monitor) Benchmark LIVE Profiles Export Multi-site roll-ups (Enterprise Dashboards) Data feeds (Coremetrics Export) Multi-Byte support (BUT: fee applies for migrations from single byte) Implementation Services for 1 Entity ID Charge metrics: Million Server Calls per month One Time Fee for New Clients (fixed price) 12

Additional Entity IDs Usage What is the Charge? Monthly Service Fee Price per Entity ID per Month beyond the first 50 at account level IBM Coremetrics Web Analytics Additional Entity ID Usage Set-up Fees Implementation services per additional Entity ID Can be ordered up-front (set-up) in addition to adding to contract for future use (On-Demand Set Up) IBM Coremetrics Web Analytics Additional Entity ID Implementation 13

Multichannel Analytics What’s included? Import multichannel Import visitor registrations Charge metrics: Million Server Calls per Month The Parts Two separate parts – for 1 Data Extension or for 10 Data Extensions These are NON ADDITIVE (e.g., 11 is not an option) 14

The Coremetrics Configurator and Part Selector 1. Select products and quantities 2. View “parts list” and enter parts into SQO for a quote

What are the details of the product's pricing structure, including implementation, training and product? IBM's Web Analytics offering by default includes a complete enterprise solution at a single price point including data warehouse level granularity, ad hoc exploration, real time stats, data exports to customer site, benchmarks. dashboarding, business user reporting, implementation services, new client education, and much more. Pricing is based on Monthly Million Server calls for the core offering. IBM's tightly integrated digital marketing optimization applications are priced separately and include: Search Marketing — bid management. Intelligent Offer — recommendations. LIVEmail — email targeting. AdTarget — display ad targeting. Impression Attribution — off-site impression analytics. Social Analytics — for monitoring and ROI analysis. Lifecycle — for measuring the digital journey of customers across milestone over time. Multichannel Analytics — for offline analytics. SEO — native agency services.

Cost per year — on-demand What is the approximate cost per year for the SaaS version of the product to support a comprehensive web analytics solution (including reporting, dashboards, segmentation, ad hoc analysis, and access to individual level visitor data)? For the purposes of cost discussion, the following site categories were used: * Small site (1 million to 2 million page views per month). * Medium site (50 million to 250 million page views per month). * Large site (250 million-plus page views per month).

Cost per year — on-demand Annual list prices that include all of the functionalities mentioned on the left and many more start at: Small sites start at $8,000 — $12,000 per year. Medium sites start at $95,000 per year. Large sites start at $250,000 per year. This is list pricing and does not reflect sales discounting practices.