Account Profit Analysis

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Presentation transcript:

Account Profit Analysis Using PowerPlay by COGNOS Database Lab 991COG03 Kwon, Sook-Kyo

Agenda Objectives Application OLAP Tool Implementation Procedure Sample Operation with OLAP Insight

OBJECTIVES(1) Business Questions Who are my most profitable Customer ? Which are my most profitable products? Who are my new customers? What do my customers want? Is my investment in the new delivery channel justified? Who are my most riskiest customer? How do I plan my new Campaign? Can I do something about my closed customers?

OBJECTIVES(2) Business Questions Can we answer these questions? How soon is it before we get an answer to these questions How consistent is the reply Can I have the answer much before I have to take a decision

OBJECTIVES(3) What do most business do.. A Limited View Reports Ad-hoc querying A Limited View

OBJECTIVES(4) What do they need ? Business Intelligence Reports Ad-hoc querying On-line Analytical Processing EIS/DSS Business Intelligence

Application Account Profit Tracking System Categories Measures By Product By Customer By Business Unit By Account Officer Measures Volume Revenue Time Period

OLAP TOOL PowerPlay COGNOS Source Data : SyBase Transformer Impromptu Queries Any client

OLAP Tool - PowerPlay

OLAP Tool - PowerPlay

Implementation Procedure Define source database Establish Impropmtu queries Define Dimension, Level, Category Define Measures Create POWERCUBE Exercise Simple OLAP operation

Source Data for the Powercube Data structure of source data

Impromptu Query Source Table for Impromptu

Impromptu Query Joins Table

Impromptu Query Definition

Sign On for PowerPlay

Dimension & Level Definition

Dimension Map & PowerCUBE

Dimension Map & PowerCUBE

Structure of Dimension

PowerPlay Run - Powercube Run the Powerplay and open the PowerCube

Performance of Product & Business Unit by Time Period

Performance of Account Officer Monthly in Y2000

Performance for Business Unit by Product, AO and year

Graphic Tool

Ranking and percentage by AO, Product Time Period : 1999

Performance by AO (Volume/Revenue)

Product Details

Retrieve from Excel

INSIGHT Easy To Use Fast to Implement Flexible Tool Define User Requirement in Detail Design dimension in more valuable way Study the functionality of tool