Communications Session VI – March 28, 2017

Who We Are Marco Alvarado Cheryal Loosmore Terri Butler Nelly Goulart Director of Communications, Media & Community Relations Cheryal Loosmore Communications Specialist Terri Butler Administrative Assistant (shared position) Nelly Goulart Central Office Receptionist Department supervised by Holly Morris-Kuentz LT CLASS Project 2016-2017

What We Do Community Relations Internal (Employee) Communications Serve as Ex-officio member on the Lake Travis Chamber of Commerce Board of Directors Foster relationships with local business/civic organizations, ie., Bee Cave and Lakeway/Lake Travis Rotary clubs, Lakeway Men’s Breakfast Club, Lake Travis Lions Club Support and promote Mentor Me LT program and Literacy Partners Manage Senior Gold Card program Internal (Employee) Communications Produce monthly District employee e-newsletter (Currents) Assist HR with promotion of employee recognition programs and events, ie, LT High5 Award presented by All Star Burger, Employee Recognition Dinner, New Teacher Breakfast Crisis Communication Manage Blackboard Mass Notification communication platform Shift from ‘react and respond’ to ‘prepare and anticipate’ LT CLASS Project 2016-2017

Pre- Parent Notification System December 9, 2011

Blackboard Mass Notification

What We Do (continued) Marketing and Promotions Media Relations Maintain District website (complete redesign – 10 sites) Produce monthly District community e-newsletter (School Matters) Produce HR recruitment booklet/District profile Media Relations Prepare and disseminate all official district news and information Serve as district spokesperson on behalf of superintendent Public Affairs/Governmental Relations Assist superintendent and senior staff with building and fostering relationships with elected officials and staff LT CLASS Project 2016-2017

What We Do (continued) Public Information Texas Public Information Act Public Relations Issues Management Assist with managing confidential personnel and student matters Assist with managing other sensitive issues, ie, budget deficit Social Media Manage @ltisdschools brand and reputation: Facebook Twitter YouTube Instagram LT CLASS Project 2016-2017

What We Do (continued) Special Events Strategic Communication Assist with planning, promotion and coverage of district events Assist with coordination of ground breaking/ribbon cutting ceremonies Strategic Communication Develop public information campaigns for school finance/budget challenges, bond elections, tax ratification elections, new school attendance zones, etc. Assist with launch of new programs (i.e., Mentor Me LT, mySchoolBucks meal pre-payment system, RevTrak online payment solution, SMART tag student bus ridership program, Leader for Life student wellness program, and other large-scale initiatives) LT CLASS Project 2016-2017

What’s Next? Bond/TRE Election in November? Mobile App (full implementation and launch summer 2017) LT CLASS Project 2016-2017

Did You Know? ltisdschools has more ‘likes’ on Facebook and ‘followers’ on Twitter than Dripping Springs, Eanes and Manor ISDs? (sources: Facebook, Twitter) Currently 3,757 ‘likes’ on Facebook since April 2010 Currently 5,157 ‘followers’ on Twitter since April 2010 Blackboard Mass Notification: More than 13K emails, 6K SMS, and 8K pre-recorded phone messages were delivered during the last bad weather day (Spring 2015) LISD Senior Gold Card Club Currently 534 members… and counting! LT CLASS Project 2016-2017

Thank you! LT CLASS Project 2016-2017