Meeting the Challenge: Tools and Resources to Aid in Your Success Erika Weber Melanie J. Penoyar, CAE

Section Membership Challenge In 2015, Sections are challenged to meet two goals by December 31, 2015: Meet year-end membership count Achieve 1st-year member retention rate of 62% Individual Actives (Grade 02) Operations/Administrative (Grade 06)

Section Membership Challenge Getting Started Review and communicate challenge goals to your Section Membership Committee. Develop a 2015 Membership Action Plan that focuses on achieving goals.

Section Membership Challenge Rules Your Section must submit a 2015 Membership Action Plan by March 31, 2015. Meet goals outlined for your Section. Receive recognition and incentive cash at the 2016 Membership Summit.

Section Responsibilities Communicate with new members Recognize new members Push new members to engage Thank new members annually in Q4

Membership Calendar Use to help facilitate planning Focus efforts on monthly/quarterly outcomes Use calendar and template to aid in your success

Monthly Communications & Data Membership Update Things to Know, Current Promotions, New Member List Sent to Membership Chairs and Staff Month End Reports Section Membership Dashboard, Section Challenge Status, List of the 1st Year members you are challenged to renew Sent to Section Chairs, Membership Chairs, and Staff Late Organizations

Section Membership Dashboard Data relevant to your Section Provides trending information not available in the Section Database Share this information with your Board of Directors Give us feedback to make the report better meet your needs

Section Challenge Status Monitor how you are tracking to your Section Challenge goals

1st Year Member List Monitor who is up for renewal and who has renewed

Section Database

Membership Tools www.awwa.org/membershiptools

Membership Tools Applications and Brochures Summit Presentations Current Member Engagement Guide Committee and Planning Tools Talking Points Campaign Tools Presentations Samples and Templates Member Appreciation Resources

Section Conferences & Events Booths and Banners AWWA in a Box 90-Day Trial Membership Forms No Water No Shower travel bags ACE15 Journal/Opflow Current AWWA marketing material

Training Opportunities Membership Summit Leading for Growth at ACE Webinars Quarterly As needed by your Section

Contact Us Membership Materials Membership Marketing JoAnn Galindo jgalindo@awwa.org Membership Marketing Devon Broderick dbroderick@awwa.org Membership Training Melanie Penoyar mpenoyar@awwa.org Data and Database Erika Weber eweber@awwa.org Organizational Renewal Matt Hemmendinger mhemmendinger@awwa.org Utility Recruitment Andy Chase achase@awwa.org

Don’t Forget Membership Action Plan Summary Due March 31, 2015