Upping the Pace on the English Riviera

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Presentation transcript:

Upping the Pace on the English Riviera Carolyn Custerson Chief Executive

£100k investment in Digital Marketing to help attract NEW customers

Destination Platform New Mind Investment Enterprise Platform Cutting Edge Template Broad functionality More control Savings Helps partnership working

Partnership Working with Widgets!

Increased Emphasis on Events

Increased Use of Micro Sites Attract and Disperse Brands

Increased Use of Social Media 5,000 ‘likes’ on Facebook in 3 months 2000 downloads of the English Riviera App – ‘My Riviera’ 5 million views of Metronomy ‘Bay Video’ on YouTube Question is how much money and resource do you allocate? Still hard to measure ROI

Online PR – englishrivieranews.com

2,500 Copyright FREE Images to Share

Results so far: 50% increase in traffic in 6 months Over 100 Google Page One Listings 300% increase in guide requests More cross sector Promotional Partners

Top Tips from the English Riviera Don’t stop monitoring Keep listening to the industry – many are ahead of us! Do your research – try and anticipate what next? Educate the politicians in Digital Marketing – to keep them onside!

Carolyn Custerson Trying to Keep Up with the Pace!!