Branding & Personal Branding?

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Presentation transcript:

Branding & Personal Branding? CTE ONLINE Sid Llera

What is a Brand? Branding is the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products.

Brand Examples for Popular Companies:

What is a Personal Brand? Personal branding is the process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.

Personal Brand Examples for Popular Individuals: The Beatles Rock & Roll Group Michael Jordan Professional Basketball Player LeBron James Professional Basketball Player