FROM TALKING ABOUT PATIENTS TO COMMUNICATING WITH PATIENTS Lessons learned from the American Heart Association Patrick Dunn, PhD & Jennifer Volland

Patrick Dunn, PhD, MS, MBA Cardiac Rehabilitation 32 years as an exercise physiologist, program director, and educator Researcher Building health literacy skills in patients with cardiovascular disease and diabetes American Heart Association Center for Health Technology & Innovation CarePlans for patients with cardiovascular conditions

Jennifer Volland Wife, Mother, Grandmother, and Patient. 3

2010 1984 2014 1989 2015 2016 4

1984 2015 1989 2014 2016 2010 5

The Post-Acute Experience Too much information Too many choices Everything is hard I feel all alone Who can I trust?

Diagnosis or Acute Event Science Translation Multi-disciplinary Professional Education Courses, Scientific Conferences & Events with reach to global audiences Science Discovery Strategically Focused Research Networks, My Research Legacy, Heart & Stroke Registry, Scientific Statements and Guidelines, Scientific Journals Diagnosis or Acute Event Patient Education at Point of Care (Patient TV), Quality & Systems Improvement programs At Home Multi-Media Campaigns, Educational tools – print and digital, Support Network, Self-Management Platforms, Heart & Stroke Registry, Community Programs, Volunteer Navigators Care Transitions Educational tools – print and digital, Support Network, CHTI AHA Inside Models, Self-Management Platforms

Meeting People Where They Are COMMUNITY HEALTHCARE DAILY LIFE FAMILY & FRIENDS PHARMACCY RETAIL GROCERY STORES YMCA SCHOOL WORK COMMUNITY CENTER CHURCH PHARMACY HOSPITAL PHYSICIAN NURSING FACILITY URGENT CARE CENTER REHAB FACILITY BROCHURES & KITS WEBSITES MULTI-MEDIA CAMPAIGNS CORPORATE & COMMUNITY PROGRAMS SUPPORT NETWORK & PREFERENCES REGISTRY DIGITAL SELF-MANAGEMENT TOOLS CAREGIVER PATIENT PATIENT TV

Why are they doing what they do? How should we reach out to them? Application of Evidence-Base (Science & Behavior Change) Who? Why? What? How? Who is this patient? What are they doing? Why are they doing what they do? How should we reach out to them?

Why patient person centric? Person can overcome odds, the disease cannot Person: Nothing to do with illness and disease It is not about disease, it is about life. “do the things I like to do” “I want to be happy”

Where does the healthcare system fit in? Practice of medicine as a science and an art Makes medicine fun again People don’t go into medicine to cure disease, they go into medicine to make people feel better

Thank you!