Lesson 4.2 – The Marketing Mix Copyright © 2016 by Sports Career Consulting, LLC

The Marketing Mix: Marketing Applications The Marketing Mix: LESSON 4.2 Marketing Applications The Marketing Mix: The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the target market Copyright © 2016 by Sports Career Consulting, LLC

Product Price Place Promotion The Marketing Mix Marketing Applications LESSON 4.2 Marketing Applications The Marketing Mix Product Involves the goods, services, or ideas used to satisfy consumer needs Determined by what customers are willing to pay and production costs Price Involves the process of making the product available to the customer Place Involve how the goods or services are communicated to the consumer Promotion Copyright © 2016 by Sports Career Consulting, LLC

Discussion Topic How might the marketing mix apply to LESSON 4.2 Marketing Applications Discussion Topic How might the marketing mix apply to Wilson Sporting Good’s efforts to maximize sales of tennis racquets?

Blank Slide Available for Teacher Edits LESSON 4.2 Marketing Applications Blank Slide Available for Teacher Edits Copyright © 2016 by Sports Career Consulting, LLC

Identify the components of the marketing mix UNIT 4 REVIEW (ANSWERS) Identify the components of the marketing mix Product, price, place and promotion Marketing Applications Copyright © 2016 by Sports Career Consulting, LLC