Sports & Entertainment Marketing Intro Sports & Entertainment Marketing Marketing Mix 7 Functions Copyright © 2013 by Sports Career Consulting, LLC

NBA Star, Shaquille O'Neal LESSON 2.1 What is SEM? "I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok.” NBA Star, Shaquille O'Neal Copyright © 2013 by Sports Career Consulting, LLC

What is Sports & Entertainment Marketing? What is SEM? What is Sports & Entertainment Marketing? To define Sports & Entertainment Marketing, you must first understand the foundation of the term: Marketing Sports Entertainment Copyright © 2013 by Sports Career Consulting, LLC

A source of diversion or physical activity engaged in for pleasure What is SEM? Marketing Sports Entertainment The process of developing, promoting, and distributing products, or goods and services to satisfy customers’ needs and wants A source of diversion or physical activity engaged in for pleasure Whatever people are willing to spend their money and spare time viewing rather than participating Copyright © 2013 by Sports Career Consulting, LLC

Leisure Time What is SEM? It is the goal of the sports and entertainment marketer to provide a product or service that can satisfy the needs and wants of those individuals who choose to be entertained during their leisure time Leisure time is the time available to people when they are not working or assuming responsibilities, often times referred to as “free time” Copyright © 2013 by Sports Career Consulting, LLC

Marketing Marketing Mix

The Marketing Mix: Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the target market Copyright © 2013 by Sports Career Consulting, LLC

Product Price Place Promotion The Marketing Mix Marketing Applications Involves the goods, services, or ideas used to satisfy consumer needs Determined by what customers are willing to pay and production costs Price Involves the process of making the product available to the customer Place Involve how the goods or services are communicated to the consumer Promotion Copyright © 2013 by Sports Career Consulting, LLC

Discussion Topic How might the marketing mix apply to Marketing Applications Discussion Topic How might the marketing mix apply to Wilson Sporting Good’s efforts to maximize sales of tennis racquets?

What is the Marketing Mix?

What is the Marketing Mix?

What is the Marketing Mix?