Spring Course Review Mr. Vogt

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Presentation transcript:

Spring 2017 - Course Review Mr. Vogt

What are the 7 functions of Marketing? Selling Product Promotion Pricing Place (Distribution) Marketing Information Management Financing

What is the marketing mix? (4 P’s) Product Place Price Promotion

What is the promotional mix? Sales Promotions Sponsorships Endorsements Advertising Personal Selling Publicity

How can you segment a market? Geographic Demographic Psychographics (Interests/Behavior) Product Usage

What are the elements of a good ad? A - Attract I - Interest D - Desire A - Action Illustration/Visual Heading Copy Signature

What is an endorsement? Why do companies use it? A celebrity who uses/approves a product. Studies have shown that there is an increase in sales if a celebrity endorses a product.