EXTRAORDINARYCOLLECTION

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Presentation transcript:

EXTRAORDINARYCOLLECTION Behind the scenes: EXTRAORDINARYCOLLECTION Million bottles, each with a unique design

AN EXTRAORDINARY COLLECTION On shelves in Israel during July 2014 MOSAIC APPLICATI ON from HP SmartStrea m Designer © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

EXTRAORDINARY COLLECTION © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

EXTRAORDINARY COLLECTION © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

1.5 LITER BOTTLE LABELS HP Indigo WS6600 frame Printer: Sheler, Israel EXTRAORDINARY COLLECTION 1.5 LITER BOTTLE LABELS HP Indigo WS6600 frame Printer: Sheler, Israel Colors: 100% Digital; CMYKW+Coke Red Substrate: Labels printed 100% digital on a BOPP metallized substrate Press: 3 x HP Indigo WS6600 Digital presses, running Production Pro IN300 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

1.5L BOTTLES EXTRAORDINARY COLLECTION © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

LABELS FOR 0.5 LITER BOTTLES EXTRAORDINARY COLLECTION LABELS FOR 0.5 LITER BOTTLES HP Indigo WS6600 frame Printer: Sheler, Israel Press: HP Indigo WS6600 Colors: Reinsertion dynamic graphics in digital reverse print CMYKW Substrate: BOPP metallized substrate © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

O.5L BOTTLES EXTRAORDINARY COLLECTION © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

SHRINK SLEEVES FOR 0.3 LITER BOTTLES EXTRAORDINARY COLLECTION SHRINK SLEEVES FOR 0.3 LITER BOTTLES Printer: Sheler, Israel Press: HP Indigo WS6600 Digital Press Colors: CMYK Substrate: PETG clear substrate © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

EXTRAORDINARY COLLECTION © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. EXTRAORDINARY COLLECTION

BILLBOAR DS ACROSS THE COUNTRY EXTRAORDINARY COLLECTION BILLBOAR DS ACROSS THE COUNTRY Printed at HP Scitex customers in Israel

BAGS T-SHIRTS Printer: DST, Denmark EXTRAORDINARY COLLECTION BAGS T-SHIRTS Printer: DST, Denmark Press: HP Indigo 5600 Digital Press Colors: CMYK Substrate: On Semi Matt 100 micron polyester

EXTRAORDINARY COLLECTION iPhope COVERS Printer: Digital labels, Israel Press: HP Indigo WS6000 Colors: CMYK Substrate: PP White L&P DFE, with SmartStream Composer Lite

EXTRAORDINARY COLLECTION STAGE MINI SITE

Ad: https://www.youtube.com/watch?v=y5696rk8cZQ EXTRAORDINARY COLLECTION Ad: https://www.youtube.com/watch?v=y5696rk8cZQ Behind the scenes: https://www.youtube.com/watch?v=TzHeuijmNEc