HIGH UNDUPLICATED AUDIENCE

Slides:

Advertisements

Similar presentations

Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.

Advertisements

For info about the proprietary technology used in comScore products, refer to Multi-Platform Measurement In.

Online. Newsbrands on PC reach readers of all ages Source: comScore MMX Demographic Profile Nov 2015.

Online. 80% of PC internet users look at news Source: comScore MMX May 2015.

ABC Multiplatform Viewing: Adding it All Up APRIL 2016 Presented by: Lisa Heimann VP, ABC /ABC Studios Multiplatform Research.

DIGITAL REACH FEBRUARY UNDUPLICATED AUDIENCE REACH MULTI PLATFORM NET REACH 21.3 MILLION Source: comScore. MMX MP/MoMX Audience Duplication Reports.

Quarterly Update Q Film4. Film4 Highlights Film4 reaches more ABC1 Men on a monthly basis than competing media (cinema, Empire & FHM) The top 10.

Online. Unique visitors duplicated 46.8 m 21.6 m Unique visitors unduplicated Significant online newspaper reach (monthly) comScore: Sept 2012 Duplicated:

Multiscreen TV Brands (TV + online)

HIGH UNDUPLICATED AUDIENCE

Multi-Screen TV Brands vs. AdTech:

HIGH UNDUPLICATED AUDIENCE

PROGRAM OVERVIEW Give consumers an exclusive, all access pass to all the latest happenings and buzz in pop-culture entertainment PROGRAM OVERVIEW.

Our “Universe” Findings:

AGENCY NAME TAGLINE ABOUT US, MEN & THE CATEGORY YOU’RE SEEING

CORE GAMING 1.9M* Unique Visitors

HIGH UNDUPLICATED AUDIENCE

CRAVEONLINE E3 EXPO SPONSORSHIP

Our “Universe” Findings:

MM DEMOGRAPHICS ENGAGEMENT CROSS VISITATION MINUTES

Ranking by Internet Genre

MILLENNIAL MEN AGES K +4M

GAMING INDUSTRY An Evolve Marketing Insights Special Report

Multi-Screen TV Brands vs. AdTech:

AGENCY NAME TAGLINE ABOUT US, MEN & THE CATEGORY YOU’RE SEEING

Multiscreen (TV + online)

“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 10x more people are watching ad-supported TV content.

Average Monthly Time Spent Minutes per viewer– Adults 18+

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

Multi-Screen TV Brands Vs. AdTech

Multi-Screen TV Brands Vs. AdTech

Left to your own devices

Against Millennials, The Multi-Screen TV Audience Is Also Much Larger Than Popular Digital Platforms During The Summer On average, in any given minute,

TV Spend Down, Website Traffic Down

TV Entertainment - Black

Niche Cable Viewers Spend More Time Watching Their Programming Than They Do Consuming Similar Content On Popular Digital Platforms Viewers spend a total.

In Fact, Ad-Supported TV Brands Collectively Account For A Large Majority Of Total “Time Spent” Among Some Of The Top Digital Content Genres % Share Of.

Multi-Screen TV Brands Vs. AdTech

Multi-Screen TV Brands Vs. AdTech

“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 9x more people are watching ad-supported TV content.

Informational Databases

Multi-Screen TV Brands Vs. AdTech

By And Large, Brands With Increased TV Spend Saw Much Greater Online Consumer Engagement And Vice Versa 19 of the 25 Automotive Manufacturers (76%) Analyzed.

Monthly “Time Spent” Average (Minutes per Viewer)

“When On” / “When Off” Comparison (Jan ‘15 – Dec ‘16)

Multi-Screen TV Brands Vs. AdTech

Multi-Screen TV Brands Vs. AdTech

Adult 18+ Average Audience (000)

Americans Dedicate More Time To the TV Screen Each Day Than They Do Eating/Drinking, Shopping, Talking On The Phone, ing, And Viewing Netflix, YouTube,

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

Monthly “Time Spent” Average (Minutes per Viewer)

P6-34 Audience Composition

Adult Average Audience (000)

Multi-Screen TV Brands Vs. AdTech

Summer Audience Composition

Collectively, Ad-Supported TV Brands’ Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults Left to your own devices Source: VAB analysis.

Black 18+ Average Audience (000)

Collectively, Ad-Supported TV Brands’ Digital Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults Left to your own devices Source:

Adult Average Audience (000)

Multiscreen (TV + online)

Multiscreen (TV + online)

Adult 18+ Average Audience (000)

“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 9x more people are watching ad-supported TV content.

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

Adult 18+ Average Audience (000)

Multiscreen (TV + online)

Multiscreen (TV + online)

Presentation transcript:

HIGH UNDUPLICATED AUDIENCE Entertainment & Film (Home Ents) HIGH UNDUPLICATED AUDIENCE CONSUMER INSIGHTS M18-34 9.6MM+ UNIQUE VISITORS Playwire Wikia 435 Watch movies TV channels 30.2% 48.8% 313 Rented movies online/offline in the last 6 months IMDb 289 Prefer watching movies at home 40.5% 276 Consider favourite any movie TV channel IGN Bauer 65.4% 94.1% Source: comScore Audience Duplication Multiplatform / Cross Visiting / Plan Metrix, Q2 2017 Media: Craveonline [P]. Competitors: Playwire Media [NE], Wikia.com [E], IMDb [M], IGN Entertainment [P] and Bauer Entertainment Group [C].