Movie-goers Are More Likely To Purchase Various Products/Services

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Presentation transcript:

Movie-goers Are More Likely To Purchase Various Products/Services Heavy Movie Theater Viewers ( Index Against P18+) Clothing Electronics Product Index Against P18+ Men’s Clothing: Big Ticket Item [$500+] 282 Men’s Clothing: Small Ticket Item [$500-999] 184 Women’s Clothing: Big Ticket Item [500+] 220 Women’s Clothing: Small Ticket [$500-999] 138 Sports Clothing [$100-149] 165 Product Index Against P18+ Camera/Camcorder [$750+] 176 Television Sets [$3,000+] 155 Video Games [$401+] 213 Personal Computers [$3,000-4,999] 140 DVD/Blu-ray Players [$200-399] 210 Shoes/Watches Services Service Index Against P18+ Laundry [$40-59] 166 Dry Cleaning [$100-124] Beauty Parlor/Salon [$100-124] 109 Flower Shops [$100-124] 140 Product Index Against P18+ Athletic Shoes [$150+] 162 Shoes [$250+] 150 Watches [$500+] 206 Vacation Product Index Against P18+ Foreign Vacations [$3,000-5,999] 163 Domestic Vacation [$3,000-4,999] 157 Home Product Index Against P18+ Dining Room Furniture [$700-999] 175 Sofa/Sectionals [$1,000+] 123 Central Air [$1,000+] 124 Luggage Product Index Against P18+ Luggage [$300+] 184 Source: GFK MRI Doublebase Survey 2016; Movie Theater Heavy Movie Viewing Rating [saw enough movies to be in top ~15%])