Notes These slides are for your unlimited use under an Attribution 3.0 Creative Commons License. Meaning, you can: Distribute, use commercially Modify, adapt and remix Whatever else you want basically... You’re just on the honor system to attribute back to http://www.thecontentstrategybook.com Enjoy! - Rahel and Noz

Why “Content First” is Critical Playing the “________ first” is a mug’s game You’ll always be playing catch-up New channels arise too quickly to keep pace Any primary output makes others secondary This means rework when a new “first” comes along

Don’t shift the burden to any “primary” Mobile Web Help Print Print Help Web Mobile

Make content central, and keep up Mobile Help Print eBooks Next year?