Common Short Codes: Mobile Messaging Resurgence

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Presentation transcript:

Common Short Codes: Mobile Messaging Resurgence Cliff Holsenbeck Product Management Director, iconectiv 2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL

2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL background 13 Years in Messaging Passionate about mobile Various messaging segments Network & Hardware Person to Person Business to Person 2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL

Enabling the Omnichannel 81% of American consumers text regularly (Pew) 6 billion texts sent daily (CTIA) 160T mobile & online messages sent annually 2019 (Juniper) Omnichannel will be a main driver Text messaging can enable a more efficient omnichannel strategy Consumer Preference 2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL

Common Short Code Registry iconectiv provides Short Code Registry Services for CTIA www.usshortcodes.com 2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL

Benefits of Common Short Codes market problems Benefits of Common Short Codes standard compliant trust Universal standard for application-to-person (A2P) messaging Allows businesses to simply and seamlessly comply with regulations Trusted messaging option for brands to engage with consumers 2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL

Common Short Codes Overview what 5 or 6-digit codes that allow brands to simply and securely engage with customers across carriers and all devices Allows brands to seamlessly interact with customers and end users through application-to-person (A2P) messaging why Regulated and approved Uses industry best practices Ubiquitous and reliable delivery mechanism Customizable, simple and convenient Scalable: handles high-volume messaging 2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL

Who Uses Common Short Codes Engage Deliver Engage Deliver 711711 22122 69488 445544 48369 36083 2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL 7

How are Common Short Codes Used alerts fraud alerts reminders voting contests popularity polls coupons rewards promotions discounts one time passwords & pins online logins application logins 2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL

Driving Superior Engagement SMS/MMS messaging is ubiquitous 5 or 6 digit number becomes part of brand 99% of messages opened 87% are opened in 3 min or less Carrier reliability in message delivery Vetted CTIA process ensures compliancy Helps protect brands Doesn’t require an app download ubiquitous protects brand brand equity carrier reliability 99% open rate vetted process = compliance 87% opened in 3 mins no app required 2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL

Compliance Drives Trust Common Short Codes have a trusted history and future because it ensures campaign: Who What Verify Approval Audit Ecosystem process ensures consumer experience stays primarily free of unwanted, unsolicited, and SPAM traffic 2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL

2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL questions? Questions? 2017 PACE CONVENTION & EXPO | APRIL 2-5, 2017 | TAMPA, FL