Microsoft Azure Marketplace Customer Events FY16 PIE Program Deck

Microsoft Azure Marketplace Customer Events Qualified Partners: Gold or Silver Cloud Platform competency, Azure Mentor Program (AMP) Partners Description Products Activities Payout Details Customer Segments Additional Requirements The purpose of this program is to accelerate customer adoption and use of ISV applications available at Azure Marketplace (Virtual Machine apps only), through service provider partners. As a trusted service provider, your organization is already engaged in helping our joint customers make the best cloud platform and application decisions. We’d like to invite you to extend your expertise further and help customers adopt ISV applications available in Azure Marketplace. Through this program, your organization can be eligible for marketing development funds (MDF) by engaging with customers on Azure Marketplace and driving continued usage. The engagements and events can happen in 1-to-1, 1-to-few, or 1-to-many fashion; can be delivered as assessments, training, white-boarding, architectural-design sessions and events. Within the scope of this program, your organization’s role is to present the value of using and trying ISV applications available in Azure Marketplace, in addition to getting continued usage started. Microsoft Azure Marketplace, Virtual Machines Customer Event $6,000 per event Up to 3 engagements or events per unique customer; each engagement or event to cover different ISV app/SKU in Azure Marketplace CAM, CTM, Public Sector EPG, SMB Customer events need to be completed by 6/15/16. Customers need a Microsoft Azure subscription to use Azure Marketplace. Usage under free Azure trial, Azure Pass or MSDN Benefits not eligible for program Qualified products are Azure Certified 3rd party ISV apps running on Virtual Machines in Azure Marketplace: https://azure.microsoft.com/en-us/marketplace/virtual-machines/ Microsoft will validate partner submission against Azure Marketplace reporting and proceed to paying MDF, if submitted end-customer use of target 3rd party app in the Azure Marketplace exceeds 250 Virtual Machine hours by end of program period. Available to first 150 engagements/events with POE & Microsoft validation complete.

Event Marketing: Proof of Execution Activity Types Example of Tactics Description Funding Amount Proof of Execution Documentation Event Marketing Customer Event An in-person event with a small group of customers, typically educational in nature. They are usually focused on a single topic. Ratio of presenters to audience members: 1: few or 1: many. $6,000 Customer name Customer TPID, if available Name(s) of Azure Marketplace ISV app targeted At least one of each of the following is required: Tactic Copy Electronic copy of the event invitation Summary of Approach Number of prospects/targets Copy of collateral, MS content, locations, dates, attendee type, invitees, evaluations, press clips, publications represented Circulation and Reporting Number of attendees, leads generated, unique articles/mentions Post mortem report on success of the event (purpose of the event should be clear upfront to measure success) Receipts Invoice(s)/receipt(s) from third-party vendor including: items contracted for delivery; date delivered; amount Internal generated invoice if third-party vendors were not used