SEO Breanna Sanders

Search Engine Optimization Combinations of strategies, techniques and tactics used to increase the amount of visitors to a website by creating a high ranking placement in the search results page of search engines like Bing, Google and Yahoo Payment isn’t involved, as it is with paid search ads

What kind of Audience/Message/Goals: What Makes the best SEO: * Easy to use, navigate, and understand * Provide direct, actionable information relevant to the query * Professionally designed and accessible to modern browsers * Deliver high quality, legitimate, credible content

Advantages VS Disadvantages Potential for tons of traffic/visitors to your site Exposure for people looking for a solution Once you rank on the first page you'll most likely stay there for years Most people feel the most relevant results are those in natural search not the paid listings Takes time May be costly to compete for competitive niche No guarantee for results Risk being penalized Provides you no full coontrol

AIDA: Attention Create a atractive layout and formatting List your content with authorship Use keywords at the beginning of titles rather than in the middle or at the end Use short descriptions that are appealing with a strong call to action Go local, using maps and listing opening times etc. to attract audiences attention *The first step is to grab the attention of your visitors once they visit your website. The battle for attention is on Google’s search engine results pages (SERPs). You wantto Remember if your visitors fail to find what they are looking for on your website, they move on to your competitors.

AIDA: Interest *Visitors must be able to get what they are looking for on your website Making your website appealing Informative & engaging Different colors when they have visited a link Videos/pictures Ask yourself: “Why did my audience visit this page?” “What are they looking for?” and provide that content If your content is informative and interesting to read, people will visit your website often and will recommend it to others.

AIDA: Action Use Active language Buy now, order now, discounts at purchase

AIDA: Desire User engagement  user recognition and retention = more leads and sales * reviews, testimonials and interactions on social media Offering incentives to customers can develop trust Free downloads, games, tools, services, ect.

Businesses that Benefit from SEO Small Business/Start Ups: Cost effective May have an advantage over large businesses by targeting niches in their shared demographics Medical Professionals Usually specific, which reduces competition and creates use of keywords Usually local, giving a better competitive edge in the market

Kent’s Camera Kastle

Surprises & Misconceptions: Pay For Click increases SEO Rankings Search engines have tried to prevent this type of crossover *Google advertisers spend millions of dollars have noted that they are not able to get special access or consideration from search quality or spam teams https://moz.com/beginners-guide-to- seo/myths-and-misconceptions-about- search-engines

Sources: https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary https://searchengineland.com/seo-vs-ppc-pros-cons-integrated-approach-274643 https://moz.com/beginners-guide-to-seo