Executive Presence By Wendi Shoop

Background Study done by the Center for Talent Innovation Focus of study was to identify what some professionals have that others do not The outcome of the study was the identification of 3 pillars that define Executive Presence Background

Objectives Review Executive Presence 3 pillars: Set of specific behavioral characteristics Communication Appearance Identify and develop your personal Brand Create your elevator speech Objectives

“Executive presence is an amalgam of qualities that true leaders exude, culminating in an aura that telegraphs you’re in charge – or deserve to be.” Executive Presence Pg. 3 The EP Concept

The 3 Pillars of EP Gravitas (A specific set of behaviors) Exuding confidence Acting decisively Showing integrity Demonstrating Emotional Intelligence Burnishing reputation Projecting Vision Communication Appearance The 3 Pillars of EP

Gravitas (Behavioral Characteristics) 6 Core traits of Gravitas Confidence or ”Grace under fire” Decisiveness and ”Showing Teeth” Integrity and ”Speaking Truth to Power” Demonstrating Emotional Intelligence Reputation and Standing Vision Essentially the same for men and women Must NOT fail miserably at any one trait Must ace at least 3 of the 6 Gravitas (Behavioral Characteristics)

Communication Top 6 Communication-related Behaviors Great speaking skills Assertiveness Ability to command a room Reading your audience Small talk Sense of humor Body language Communication

Appearance Most important attribute: Posture Physical Attractiveness Good Grooming Posture Physical Attractiveness Study showed that while a small percentage, it is a critical part of EP It is the first impression others have of you Appearance

Your Personal Brand What people think of when they hear your name It exists regardless of your intentions Based on your past work, interactions and relationships Is the perception others have of you Your Personal Brand

Elevator Speech What you do in 30 words or less Who you are Your value proposition Elevator Speech

Executive Presence is the perceptions others have of you based on your Gravitas, Communication and Appearance Create your Brand and market it through sponsors and champions Have your Elevator Speech memorized and ready for when the opportunity to share is available Be intentional about your own personal development Wrap up

Questions?