NEW Bigger Bar For Bigger Sales! “I like the breakable, bite-sized pieces, so you can eat it on the run.” Silky Smooth Milk Chocolate Bar 1.44oz. 18Ct., 12/CA Item #45984 Silky Smooth Dark Chocolate Bar 1.44oz. 18Ct., 12/CA Item #45985 “It's a good size for a bit of chocolate on the go.” Consumers Love the New DOVE® Chocolate Singles Bar The Silky Smooth DOVE® Chocolate Bar Will Have You Savoring Your Sales Consumers say the new bar is a far better fit to enjoy during their “everyday moments” – which means more sell-through for you1 The redesigned bar gained a lot of interest from new consumers, who showed strong purchase intent over the old format1 With a wider size and an increased weight from 36.9g to 40.8g, the bar delivers a strong value perception to consumers and a greater shelf presence Growing the IC category – the improved Singles Bar will increase penetration by targeting non-users, driving them to the brand and bringing silky smooth chocolate to on-the-go occasions Projected sales are from $19.5MM to $26.5MM, up +36% Package Redesign Makes DOVE® Chocolate Singles Bar Easier to Find on the Shelves Dynamic Marketing Launch Plan for DOVE® Chocolate Singles Bar Our full-contact media support plan will target millions of consumers, reaching them at all touch points and at every opportunity - National TV - Print - Digital - In-store Displays - Radio - PR/WOM - FSI - Coupons/Tear Pads - Catalina - OOH/POP Media: C-Store Breakthrough graphics improve shelf impact and differentiate flavor offerings 1. BASES Results

In-store Displays Lead to Sweet Success! Order Quantity ____ DOVE® Silky Smooth Milk Chocolate Bar 1.44 oz., 18 Ct. Carton, 12/CA Item #45984 ____ DOVE® Silky Smooth Dark Chocolate Bar 1.44 oz., 18 Ct. Carton, 12/CA Item #45985 ____ Mixed DOVE® Chocolate Counter Unit 1.44 oz., 72 Ct., 2/ CA 36 Ct. DOVE® Silky Smooth Milk Chocolate Bar 36 Ct. DOVE® Silky Smooth Dark Chocolate Bar Item #45986   ____ Mixed DOVE® Chocolate Shipper/Powerwing 1.44 oz., 168 Ct. 96 Ct. DOVE® Silky Smooth Milk Chocolate Bar 72 Ct. DOVE® Silky Smooth Dark Chocolate Bar Item #45987 DOVE® Chocolate Mixed Singles Powerwing 168 Ct. Item #45987 44.5” DOVE® Chocolate Mixed Singles Counter Unit 72 Ct. 2/CA Item #45986 17.5” 13.188” 12.063” 13.25” 4” Delivery to Retail: Last Order: Cost Allowance Net Cost S.R.P. % Margin Store: Distributor: Signature: ®/TM trademarks ©Mars, Incorporated 2010 SWRL11SS