SAMHSA Publications Store

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Presentation transcript:

SAMHSA Publications Store Taxonomy Tuesday Rich Morey March 29, 2011

SAMHSA Background Supports State & local efforts to improve quality & availability of SA & MH treatment & prevention services Federal Grants to States and Community Orgs Drug and alcohol treatment & mental health services referral Statistics on Drug Abuse & Mental Health

Background Call Center (470K+ Inquiries) Publication Orders (13.3M shipped) Website (8M+ Web visits) Mailing List (60K email subs) Conferences (100+ exhibits)

Store Video http://www.youtube.com/watch?v=NE6Jak9xZtI Improve delivery of content: Tie related content together Increase findability Analyze & Track: Continuous evaluation & improvement Inform resource & budget decisions

Project Goals Merge two legacy Web sites Customer-centric focus Improve delivery of content Capture & Track data Analyze and add intelligence Build for future growth & flexibility Improve delivery of content: Tie related content together Increase findability Analyze & Track: Continuous evaluation & improvement Inform resource & budget decisions

Background Content Analysis KM System Requirements Criteria (Use Cases / Wireframes) Metric Analysis Web Site Design HTML Prototype User Analysis Web Site (Pre-Production) Personas Web Site Production Improve delivery of content: Tie related content together Increase findability Analyze & Track: Continuous evaluation & improvement Inform resource & budget decisions Taxonomy End User Testing & Validation

Taxonomy Joe Busch Improve delivery of content: Tie related content together Increase findability Analyze & Track: Continuous evaluation & improvement Inform resource & budget decisions

Publications Store http://Store.samhsa.gov http://store.samhsa.gov/developer http://tools.store.samhsa.gov/taxonomy/ API Example Improve delivery of content: Tie related content together Increase findability Analyze & Track: Continuous evaluation & improvement Inform resource & budget decisions

Publications Store Web orders have increased by 40% 72% conversion rate (shopping cart) Rich data on what customers need People are more easily finding what they’re looking for Per visit orders & downloads are increasing Nearly 12K pages to less than 3k Improve delivery of content: Tie related content together Increase findability Analyze & Track: Continuous evaluation & improvement Inform resource & budget decisions

SAMHSA Office of Communications Contact Info Rich Morey SAMHSA Office of Communications rich.morey@samhsa.hhs.gov 240-276-2131 store.samhsa.gov