COUNTRY SIZE.

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Presentation transcript:

COUNTRY SIZE

COUNTRY SIZE VARIETY OF RESOURCES TRANSPORT COSTS SIZE OF ECONOMY PRODUCTION SCALES

INTERNATIONAL PRODUCT LIFE CYCLE THEORY

INTERNATIONAL PRODUCT LIFE CYCLE THEORY MULTINATIONAL ENTERPRISE THE MARKET TECHNOLOGY A DYNAMIC VIEW

INTERNATIONAL PRODUCT LIFE CYCLE Intro. Growth Mature Decline product unique less unique standard location industrial multiple LDC’s R & D high less drops none feedback low alteration many some labor skilled less skill routine costs price advertising technical mixed mass competition great shakeout market export small saturated decline

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