10 Easy Tips On How To Upsell Products and Services In Your Salon

1. At Booking If the client asks you about a treatment always start with the deluxe option and work down to a basic one, not vice versa.

2. At Check-in Your client has booked a basic service. Are you offering the chance to upgrade to the full / deluxe service? Is the client being offered the chance to convert the single treatment to a course of treatments where possible? What is the conversation in the treatment room? #Is it relevant to what you do and offer? Are you truly listening to your clients needs and creating revenue streams?

3. In the Waiting Area The time your clients spend waiting for their service is a perfect chance to expose them to what you offer and then upsell products and services. Menus and ‘brag books’ should be out for the clients to browse. Make sure your clients can see your retail space with ease; testers are great in these areas too and consider offering ‘tryvertizing’ windows*. *advertising through product placement, letting your customers ‘test drive’ the products

4. The Treatment Space Keeping conversations professional but friendly can be a juggling act but always try to keep in your mind that your end goal is to increase the client’s average spend – so listen out for things like holiday plans, did they mention that their hair or skin was acting up, did they ask about new treatments, etc.? Use these as hooks to build on them by keeping client notes and follow up recommending a product or treatment that is great for your key concern or holiday

5. At Check-out Are your clients made aware of special offers and loyalty programs? Do they know you sell gift cards? Are treatments being re-booked and are customers being upsold a course of the service they got on the day? Keep notes on what products a client has bought from you and ask them how they are getting on with them or whether they need to replenish anything they may be running out off. This way you can also alert your clients to special offers on products they like and in turn potentially upsell products and services.

6. Treat Cards The ultimate upselling and cross promoting tool to grow your business is offering treats of treatments or products that the customer hasn’t experienced before. This lets customers try new services and products which in turn encourages multiple bookings and cross promotions with an integrated referral reward system. It’s a fantastic tool to maximize your upselling opportunities!

7. Social Media It is a must for salons to have a Facebook page that is interactive and engaging. If you educate and entertain clients you should manage to upsell products and services.  Phorest offers a great online booking feature that allows your customers to make appointments directly through Facebook and allows people to share any 5/5 rating they give you with hundreds of their friends

8. Apps Apps are a fast growing trend that is only getting stronger and has a fantastic ability to create brand awareness and enhance brand image. The Phorest app comes with a convenient online booking feature and its a must have for the modern customer focused business, giving your customer 24/7 access to making a booking with you. An app will open up an additional revenue stream while cutting down on salon administration work, leaving you with more time to provide excellent customer service and client care.

9.  Get Networking In the age of social media it’s still so important to remember keeping connected on a personal level and selling your business even when you’re not working. Always have a business card on hand and establish good relationships with local businesses in your area – they can in turn promote your business through positive feedback and recommendations sending more clients your way! You may even find that the staff of those businesses will become clients of yours.

10. Coaching Your Team Ultimately, the staff are the engine that drives your business – managers and owners are the road map and fuel but they can’t get the business to where it needs to go without a functioning team. Making sure your staff are trained in retailing & can upsell products and services is essential to their confidence in dealing with clients and to following through on goals, vision for the business and procedures that will ultimately help your staff and you to grow the business in an effective way